What You’ll Learn
What qualitative user research is and why you should do it
How to fit user research into your own design process
How to plan user research projects that are valid and ethically sound
How to run a usability test, conduct a user interview, perform a contextual inquiry and make user observations
How to deal with the results of your research and apply qualitative analysis
How to make your research matter by communicating effectively about your research results—to clients, bosses and other stakeholders
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