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Kasey Luck - Email and SMS Marketing for Ecommerce

Kasey Luck - Email and SMS Marketing for Ecommerce

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Become great at Email & SMS Marketing for Ecommerce

Maximize your store’s revenue to grow sustainably — even in a challenging market.

Kasey Luck: Founder & CEO @ Luck & Co

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This course is essential for you if…

You work in (or want to work in) a 7+ figure DTC brand and want to stand out by making email & SMS their highest revenue-generating channel (that’s constantly growing!)

You want to elevate yourself above the masses of marketers relying on promotions to get their emails to convert.

You’re an eCommerce Founder or CEO looking for growth that’s not reliant on advertising platforms and acquisition, higher retention, and better margins. CEOs that want to not only grow in the good times and withstand the bad times, but those who want to build winning, long-lasting brands that outsmart all competition.

After taking this course you will…

Understand email revenue attribution benchmarks and the levers you have for growing the revenue that’s coming from this channel, so you can forecast out and predict how much your list will bring you 6 months from now.

Learn how to collect invaluable first-party data as you grow your email & SMS lists, and how to use it to deliver a delightful customer experience, while growing your email engagement, conversion, and retention.

Automate the key stages of your customer journey so that your shoppers receive the content they need when they need it, which will turn them into your brand’s biggest fans, lead to more conversion and retention.

Learn how to segment your list and balance sending frequency with segmentation so you’re improving your email & deliverability metrics while also maximizing the number of people reached and attributed revenue.

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