Jennifer Warren - Brand Marketing Minidegree

• Create and refine a strategic brand identity
• Radically stand out and win on brand in an oversaturated market
• Master messaging, storytelling and digital psychology
• Create your community strategy and build one with confidence
• Immediately apply learnings with hundreds of playbooks
• Network and get peer support in our exclusive community
• Get certified to progress in your career

What does your brand say about you? If anything

The biggest challenge for any business is to be top of mind. In saturated markets (read: every market) a strong brand is no longer a nice-to-have — it’s a life raft. It amplifies your performance marketing. It speeds up your sales cycles. And is your only sustainable way to get noticed, chosen and preferred.

Designed to help marketing professionals create and refine a strategic brand identity, this brand marketing certificate will give you deep marketing knowledge across key brand disciplines.

Go from standing still to standing out

There have never been more brands (and more noise) than today. Why should customers pick you? Competing on features, services, or pricing, might have worked until now — if you’re lucky. But not for long. The era of product-based differentiation on its way out. And prospects are desperate for someone, anyone, to stand out and make their decision easier. 

Separate yourself from the dime-a-dozen wannabe brands vying for attention and future-proof your business. Discover the methodologies it takes to create a successful brand.

What is a Minidegree program?

Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

After taking this minidegree, you’ll:

• Walk away with an 8-part framework you can use to craft a positioning story, helping you cut through the noise and carve out a market of one
• Apply a brand tracking system to get the data you need to meaningfully measure brand awareness, engagement and ROI
• Know how to nurture your audience and create brand advocates using 5 lesser-known audience-building strategies and techniques
• Develop a multi-platform content strategy that matches the strengths of your brand, improving reach and engagement
• Nail your product messaging and craft powerful, research-backed brand stories that resonate with your customers
• Transform your business into a differentiated brand, with a tactical plan to connect with customers beyond the purchase

18 Courses included:

6 cumulative tracks. 19 expert practitioners. ~42 hours of hands-on lessons.

All our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

Minidegree content is a curation of self-paced video courses, so you can learn at a speed that suits your schedule.

1 - Brand fundamentals

Flavilla Fongang - Branding

Discover the formula to develop a brand that attracts customers effortlessly

2 - Brand Success

Positioning -  Brendan Dell

Learn to carve out your company as a Market of One–an organization that is sought after for what makes it unique.

Radical differentiation -  Louis Grenier

Make your brand radically stand out.

Brand strategy - Jennifer Warren

Grow lasting brand affinity by building an audience beyond your existing customer base.

3 - Brand Marketing

Messaging -  Maya Shah-Ceccotti

Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.

Product messaging - Momoko Price

Stop letting amateur copy wipe out your conversions

Storytelling - Miri Rodriguez

Master storytelling to stay relevant, foster relationships, and succeed in both business and life.

Digital psychology & behavioral design training - Brian Cugelman

Understand what motivates your customers to convert.

Integrated Public Relations and SEO - Lexi Mills

PRs and SEOs are after the same thing, attention. This program will help you learn the tactical strategic skills needed to excel.

4 - Build your tribe

Audience building - Phil Nottingham

Grow lasting brand affinity by building an audience beyond your existing customer base.

Organic Social Media - Phil Nottingham

Develop effective campaigns by understanding the type of content that works best across each platform, and techniques for improving organic distribution.

Community building - Carrie Melissa Jones

Create raving brand advocates and meaningful connection

Community strategy - Richard Millington

Craft a self-growing, engaged community that meets members’ needs and aligns with organizational goals

5 - Measuring brand

Brand tracking 101 - Phil Nottingham

Master brand measurement concepts, select the right metrics, and create a brand tracking dashboard for success.

Data-driven influencer marketing - Siim Säinas

Learn a 10-step process to make influencer marketing work

User research - Megan Kierstead

Make smarter decisions. Build better products. Get happier customers.

Voice of Customer data - Ben Labay

Learn how to become truly customer-centric.

Brand tracking with Momentive - Morgan Molnar

Understand the important metrics to be tracked in order to gauge brand health.

6 - On Brand

Our last section of the Brand Marketing mini degree is a send-off from Jennifer Warren of Indeed.

Brand Marketing Minidegree: FAQ

This Minidegree is the most complete brand marketing certificate ever. The training program provides over 40 hours of in-depth brand marketing courses, brought to you by top 1% practitioners.

Here’s all the info you need before starting:

What will you learn?

After taking this brand management training, you will:

1. Walk away with an 8-part framework you can use to craft a positioning story and a brand strategy, helping you cut through the noise and carve out a market of one
2. Apply a brand tracking system to get the data you need to meaningfully measure brand awareness, engagement and ROI
3. Know how to nurture your audience and create brand advocates using 5 lesser-known audience-building strategies and techniques
4. Develop a multi-platform content strategy that matches the strengths of your brand, improving reach and engagement
5. Nail your product messaging and craft powerful, research-backed brand stories that resonate with your customers
6. Transform your business into a differentiated brand, with a tactical plan to connect with customers beyond the purchase

Sales Page: https://cxl.com/institute/programs/brand-marketing/