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Ben Labay  - Experimentation program management

Ben Labay - Experimentation program management

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Ben Labay: Managing Director @ Speero

Become great at managing experimentation programs

Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.

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Experimentation programs are focused on developing an experimentation culture that supports running continuous research and testing efforts in order to decrease innovation risk and improve business and customer goals.

To consistently innovate, your organization must promote a culture of experimentation, and make experimentation an integral part of every day’s work.

However, the practice of experimentation can go way beyond optimizing websites. That is why it’s important to learn the frameworks, tools and rituals that can help you and others in your organization embrace experimentation.

This course is essential for you if…

You are struggling with:

Buy-in from leadership

No measurement of key metrics and KPIs

No development or data resources for the testing program

Even successful tests aren’t implemented

Poor ideas or test quality

Low test velocity

Affecting change in your organization

These struggles are addressed by better program management. Understanding the principles and tools of experimentation program management will make it more effective, and fun. This will help you elevate your program and your career.

After taking this course you will…

Clearly understand the pillars of experimentation programs and how to scale them to your needs.

Have the program management tools to help manage the tension between risk and reward, between complexity and business objectives.

Evaluate the program needs according to business goals and expected outcomes with the right set of questions.

Communicate the outcomes more effectively to increase engagement from broader team.

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