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Integrated Public Relations and SEO Course by Lexi Mills
Course Overview
Master the integration of public relations and SEO with Lexi Mills, CEO of Shift6, in this CXL course. Learn to design and execute PR SEO programs that generate measurable results, enhance brand reputation, and build scalable links that withstand Google algorithm changes. Gain practical strategies for navigating cross-department collaboration and reporting the value of your work.
What You?ll Learn
- Design, execute, and promote PR SEO programs that drive traffic, build links, and boost brand reputation.
- Navigate challenges in cross-department collaboration and secure critical project approvals.
- Measure and report the value of integrated PR SEO efforts to stakeholders.
- Identify tools to support your work and learn how to use them effectively.
- Create impactful on-site and off-site media relations materials to enhance promotional campaigns.
Who Should Take This Course?
This course is ideal for:
- SEO professionals looking to integrate public relations strategies into their work.
- PR professionals aiming to leverage SEO techniques for scalable results.
- Marketers seeking measurable, sustainable ways to improve brand reputation and traffic.
About Lexi Mills and CXL
Lexi Mills, CEO of Shift6, is a leading expert in integrated public relations and SEO. In this CXL course, she shares actionable insights and frameworks to help professionals execute PR SEO strategies that deliver lasting results. CXL?s professional education equips marketers with the skills to excel in competitive industries.
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Lexi Mills - CXL - Integrated Public Relations and SEO Course Content
