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Master Digital Psychology and Persuasion
The Digital Psychology & Persuasion Minidegree equips you with advanced skills to understand and influence user behavior. Learn how to apply psychology principles to boost conversions, build loyalty, and create emotional responses through copy and design.
What You'll Learn
- Boost the persuasiveness of your design and copy
- Understand customer psychology and decision-making processes
- Build habits and loyalty to increase retention
- Use cognitive triggers to guide user behavior
- Integrate neuromarketing techniques into your conversion optimization strategies
Instructors
Learn from the top 1% of marketing practitioners:
- Andr? Morys - CRO Expert & Co-founder of konversionsKRAFT
- Bart Schutz - Digital Experimentation & CRO Specialist
- Brian Cugelman - Behavioral Science & Technology Expert
- Momoko Price - Principal Analyst & Consultant
- Peep Laja - Founder of CXL, Wynter, & Speero
- Roger Dooley - Neuromarketing Expert
Program Highlights
- Psychology Foundations: Understand user behavior and cognitive biases.
- Neuromarketing and Persuasion Models: Leverage non-conscious motivation, build trust, and apply loyalty principles.
- Applied Behavioral Psychology: Use heuristic evaluation, persuasive design principles, and actionable tactics.
Key Courses
Psychology Foundations
- People & Psychology - by Peep Laja
- Decision Making and Emotions - by Bart Schutz
- Attention Basics - by Roger Dooley
- Learning and Memory - by Peep Laja
Neuromarketing and Persuasion Models
- Digital Psychology & Behavioral Design - by Brian Cugelman
- Building Habits and Loyalty - by Roger Dooley
- Building Trust - by Roger Dooley
- Cognitive Biases - by Roger Dooley
- Nonconscious Motivation - by Roger Dooley
Applied Behavioral Psychology
- Heuristic Evaluation - by Andr? Morys
- Sales Copywriting & Product Messaging - by Momoko Price
- Principles of Persuasive Design - by Peep Laja
Why Choose This Minidegree?
Digital psychology combines human behavior principles with the digital environment, specifically in areas like web design, marketing psychology, and conversion optimization. This minidegree provides actionable strategies to master persuasion and influence online behavior effectively.
Who is This For?
- Digital marketers and optimizers looking to enhance user experience
- Professionals interested in marketing psychology and persuasion
- Anyone seeking to boost conversion rates with actionable strategies
