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CXL - Digital Psychology & Persuasion Minidegree Image

CXL - Digital Psychology & Persuasion Minidegree

$100.00 $2,500.00 -96%
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Digital Psychology & Persuasion Minidegree 2024 by CXL

The Digital Psychology & Persuasion Minidegree is your ultimate guide to mastering persuasion tactics, understanding customer psychology, and applying proven frameworks to optimize conversions and loyalty. Taught by top industry experts, this program covers psychology, behavioral design, and neuromarketing techniques.


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Description

Master Digital Psychology and Persuasion

The Digital Psychology & Persuasion Minidegree equips you with advanced skills to understand and influence user behavior. Learn how to apply psychology principles to boost conversions, build loyalty, and create emotional responses through copy and design.

What You'll Learn

  • Boost the persuasiveness of your design and copy
  • Understand customer psychology and decision-making processes
  • Build habits and loyalty to increase retention
  • Use cognitive triggers to guide user behavior
  • Integrate neuromarketing techniques into your conversion optimization strategies

Instructors

Learn from the top 1% of marketing practitioners:

  • André Morys - CRO Expert & Co-founder of konversionsKRAFT
  • Bart Schutz - Digital Experimentation & CRO Specialist
  • Brian Cugelman - Behavioral Science & Technology Expert
  • Momoko Price - Principal Analyst & Consultant
  • Peep Laja - Founder of CXL, Wynter, & Speero
  • Roger Dooley - Neuromarketing Expert

Program Highlights

  • Psychology Foundations: Understand user behavior and cognitive biases.
  • Neuromarketing and Persuasion Models: Leverage non-conscious motivation, build trust, and apply loyalty principles.
  • Applied Behavioral Psychology: Use heuristic evaluation, persuasive design principles, and actionable tactics.

Key Courses

Psychology Foundations

  • People & Psychology - by Peep Laja
  • Decision Making and Emotions - by Bart Schutz
  • Attention Basics - by Roger Dooley
  • Learning and Memory - by Peep Laja

Neuromarketing and Persuasion Models

  • Digital Psychology & Behavioral Design - by Brian Cugelman
  • Building Habits and Loyalty - by Roger Dooley
  • Building Trust - by Roger Dooley
  • Cognitive Biases - by Roger Dooley
  • Nonconscious Motivation - by Roger Dooley

Applied Behavioral Psychology

  • Heuristic Evaluation - by André Morys
  • Sales Copywriting & Product Messaging - by Momoko Price
  • Principles of Persuasive Design - by Peep Laja

Why Choose This Minidegree?

Digital psychology combines human behavior principles with the digital environment, specifically in areas like web design, marketing psychology, and conversion optimization. This minidegree provides actionable strategies to master persuasion and influence online behavior effectively.

Who is This For?

  • Digital marketers and optimizers looking to enhance user experience
  • Professionals interested in marketing psychology and persuasion
  • Anyone seeking to boost conversion rates with actionable strategies

Sales Page

https://anon.to/jVtJ9j

Digital Psychology & Persuasion Minidegree Content

a Screenshot of Digital Psychology & Persuasion Minidegree Content

a screenshot of The Pr01. Psychology foundations content

02. Neuromarketing and persuasion models content

03. Applied behavioral psychology content

Product Details

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