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Perry Marshall – Definitive Selling Proposition

$25.00
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Argues that a classic unique selling proposition that worked in 1975 no longer works today, and that a sea change in marketing means businesses need to rethink how they go to market.

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Description

“Fresh Hot Pizza Delivered in 30 Minutes or Less, Guaranteed” was a fantastic USP in 1975.

In 2021, going to market with that is like pedaling a broken bicycle across 6 lanes of traffic on the Los Angeles 405 expressway.

If Last Year’s Hot Double Espresso is this year’s Sleeping Pill for Your Customers,

YOU need to Wake Up.

NOW.

A new Sea Change in marketing has come.

Sales Page:  https://anon.to/K7o9UK

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