-96%

CXL - Digital Analytics Minidegree

$100.00 $2,500.00 -96%

No tax

Digital Analytics Minidegree 2024 by CXL

The Digital Analytics Minidegree is your ultimate program to master data-driven marketing. From Google Analytics and Tag Manager to data storytelling and visualization, this course empowers you to make informed, impactful decisions in marketing and business growth.

Description

Program Overview

The Digital Analytics Minidegree equips you with advanced skills in digital marketing analytics. By combining technical expertise with data storytelling and visualization, this program helps you drive data-backed decisions that enhance business performance. Whether you're tracking customer journeys or delivering actionable insights, this minidegree gives you the tools to excel.

What You?ll Learn

Google Analytics and Tag Manager: Build a robust foundation in tracking and analyzing digital performance.
Data Storytelling: Transform raw data into compelling narratives that resonate with stakeholders.
Visualization and Presentation: Master techniques to present insights effectively and drive action.
Excel for Marketing: Utilize advanced Excel skills to uncover hidden growth opportunities.
Attribution and Measurement: Understand and apply the principles of effective attribution to marketing efforts.

Who Should Enroll

This program is ideal for:

Marketers responsible for performance reporting and analysis.
Professionals implementing tracking systems like Google Analytics and Tag Manager.
Teams focused on data-driven growth initiatives and improving campaign performance.

Included Courses

Google Analytics

BigQuery and GA4 ? By George Onderijk
GA4 Audit ? By Neal Cole
GA4 Intermediate ? By Fred Pike
GA4 for Beginners ? By Fred Pike
Special Topics in GTM for GA4 ? By Cory Watson
Preparing for Your GA4 Implementation ? By Cory Watson

Visualization and Attribution

Transactional Data Analysis ? By Kevin Hillstrom
Data Presentation and Visualization ? By Tim Wilson
Excel and Sheets for Marketers ? By Fred Pike
Attribution ? By Russell McAthy

Google Tag Manager

Google Tag Manager for Beginners ? By Chris Mercer
The Measurement Matrix ? By Chris Mercer
Advanced Google Tag Manager ? By Simo Ahava

Why Choose the Digital Analytics Minidegree?

This program isn?t just about learning tools?it?s about transforming the way you approach marketing analytics. By the end of this minidegree, you?ll be equipped to make smarter decisions, present data in meaningful ways, and truly understand your marketing performance.