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Hey there,
My name's Will.
I'm one of the better direct-response copywriters on the planet.
Over my career, I've sold more than $800 million worth of stuff.
My promos often do $1,000,000 in revenue on their first day.
And can continue to do hundreds of thousands of dollars a day for months.
The Secret to Million Dollar Copy
When I was in college, one of my good friends worked in a scuba diving shop.
I hung out there all the time while she was working.
New people would wander into the store.
Folks working on their first dive certification... Or just thinking about taking up scuba.
And they?d always end up at the display case where the store kept the dive knives.
How to Guarantee A Sale Every time
Why'd they buy the knife?
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Because the lifetime of Jaws and shark week had given them a vivid collection of mental images for that one.
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They knew exactly what being eaten by a shark would look like.
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They didn't need a practical tool for their first dive.
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They needed to kill the shark.
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They promised to do that.
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They believed the knife.
