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Email & SMS Marketing for Ecommerce Course by Kasey Luck
Course Overview
Maximize your store?s revenue with Kasey Luck, Founder & CEO of Luck & Co, in this CXL course. Learn how to turn email and SMS marketing into your ecommerce brand?s most reliable revenue streams, delivering sustainable growth even in challenging markets. This course provides actionable strategies to grow retention, boost engagement, and outsmart your competition with email and SMS marketing excellence.
What You?ll Learn
- Understand email revenue attribution benchmarks and how to predict future list performance.
- Learn to collect and use first-party data to enhance customer experiences and improve engagement.
- Automate critical stages of the customer journey to drive conversion and build brand loyalty.
- Master segmentation and optimize sending frequency to maximize reach while maintaining deliverability metrics.
Who Should Take This Course?
This course is ideal for:
- Marketers working with 7+ figure DTC brands who want to turn email and SMS into top-performing revenue channels.
- Ecommerce founders or CEOs seeking growth independent of advertising platforms, with better retention and higher margins.
- Professionals aiming to elevate their email and SMS strategies beyond promotions and discounts.
About Kasey Luck and CXL
Kasey Luck, Founder & CEO of Luck & Co, is a leading expert in email and SMS marketing strategies for ecommerce. In this CXL course, she shares her proven frameworks for creating sustainable revenue growth and building long-lasting brands. CXL?s professional education empowers marketers to succeed with actionable skills and insights.
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Kasey Luck - CXL - Email and SMS Marketing for Ecommerce Course Content
