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Course Overview
Learn how to create and scale thriving brand communities with Richard Millington, Founder and Managing Director of FeverBee, in this CXL course. Build a magnetic community strategy using best practices from organizations like Facebook, Wikipedia, and Lego. From audience research to detailed member personas and platform selection, this course provides a proven framework for sustainable growth and deep member engagement.
What You?ll Learn
- Develop a member journey to engage newcomers and nurture them into top contributors.
- Select the right technology platform tailored to your community?s needs.
- Use research techniques to build detailed member personas and target the right audience.
- Create a content and activities plan to foster meaningful discussions and engagement.
- Apply psychological rewards to transform member engagement and increase retention.
- Develop a balanced strategy that meets both organizational goals and community needs.
Who Should Take This Course?
This course is perfect for:
- Professionals launching new communities and looking for a step-by-step strategy.
- Organizations aiming to scale customer support and improve success efforts.
- Community managers seeking a clear strategy and long-term vision for growth.
Who Is This Course Not For?
This course is NOT suitable for individuals who:
- Are social media managers focused on increasing clicks, likes, and shares on standard social platforms.
- Are building content sites or blogs without member-to-member interaction.
- Have a strong track record in community building and want to upgrade technical skills like UX or programming.
About Richard Millington and CXL
Richard Millington, Founder of FeverBee, brings years of experience in building and scaling communities for some of the world?s top organizations. In this CXL course, you?ll gain actionable insights and strategies to create thriving communities. CXL?s professional education empowers marketers and community managers to achieve their career goals.
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Richard Millington - CXL - Community Strategy Course Content
