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Introduction to Product Marketing Course by Justin Topliff
Course Overview
Gain a deep understanding of product marketing fundamentals with Justin Topliff, Senior Product Marketing Manager at Highspot, in this CXL course. Learn how to build and scale product marketing functions, lead go-to-market programs, and align teams across disciplines. Whether you're new to product marketing or looking to level up, this course equips you with the tools and strategies to drive business growth and demonstrate ROI with confidence.
What You?ll Learn
- Clearly define product marketing, its role, and how it contributes to B2B go-to-market success.
- Develop effective product marketing success metrics and KPIs that evolve with your organization?s growth.
- Understand the various functions of product marketing and how to build your voice and value within the organization.
- Learn to measure product marketing effectiveness and clearly communicate its value to stakeholders.
Who Should Take This Course?
This course is ideal for:
- Professionals working in (or aspiring to work in) B2B organizations with product marketing functions.
- Marketers looking to advance into senior product marketing roles or leadership positions.
- Individuals who want to save time and avoid common mistakes by learning from experienced product marketers.
Who Is This Course Not For?
This course is NOT suitable for individuals who:
- Are focused solely on traditional marketing functions and lack interest in expanding their expertise.
- Prefer to work independently without cross-functional collaboration.
- Are uncomfortable with uncertainty and change, which are inherent in product marketing roles.
- Are already product marketing executives with advanced expertise.
About Justin Topliff and CXL
Justin Topliff, Senior Product Marketing Manager at Highspot, shares his expertise in product marketing fundamentals through this CXL course. Gain actionable insights and tools to build your product marketing skills, lead successful go-to-market programs, and advance your career. CXL?s industry-leading professional education empowers marketers to achieve their goals with confidence.
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Justin Topliff - CXL - Introduction to Product Marketing Course Content
