an image of Brian Cugelman - CXL - Digital psychology &behavioral design
an image of Brian Cugelman - CXL - Digital psychology &behavioral design

Brian Cugelman - CXL - Digital psychology &behavioral design

$30.00
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Master Digital Psychology & Behavioral Design with CXL

In this 3h 45min course, learn to apply psychology and neuroscience to optimize user experiences, drive engagement, and boost conversions. Designed for marketers, UX designers, and CRO specialists.

What You?ll Learn:

  • Apply psychological principles to enhance conversion rates.
  • Leverage neuroscience insights to influence customer behavior.
  • Utilize behavioral economics for decision-making improvements.
  • Design and execute experiments to uncover subconscious drivers.
  • Integrate advanced psychological strategies into CRO plans.

Description

Optimize Marketing Performance with Digital Psychology & Behavioral Design

Influence Customer Decisions and Boost Conversions

This 3h 45min course with 26 lessons dives deep into psychology, neuroscience, and CRO. Learn to create more persuasive and impactful user experiences that drive significant engagement and growth.

What You?ll Learn:

  • Understand and apply psychological principles to optimize user experiences.
  • Leverage neuroscience insights to design persuasive content.
  • Utilize behavioral economics to influence decision-making processes.
  • Conduct experiments to uncover subconscious user motivations.
  • Integrate advanced strategies into your CRO plan for better marketing outcomes.

Skills You Will Master:

  • Behavioral design
  • Digital psychology
  • Neuroscience in marketing
  • Conversion rate optimization
  • User behavior analysis

Who Is This Course For?

This course is ideal for professionals who:

  • Are responsible for CRO and user experience.
  • Want to optimize digital marketing and online sales strategies.
  • Focus on website design and persuasive content creation.
  • Analyze user behavior to drive business growth.

Course Curriculum

  1. Psychology and media
  2. Our approach
  3. Outcomes
  4. Aim Flash Test
  5. Emotional motivators
  6. Emotional quadrants
  7. Emotional design audit: Netflix
  8. Behavioral media
  9. Digital locators & facilitators
  10. Digital product places
  11. Behavioral UI: Intro
  12. Behavioral UI: Source
  13. Behavioral UI: Description
  14. Behavioral UI: Motivation
  15. Behavioral UI: Value framing
  16. Behavioral UI: Pressure tactic
  17. Behavioral UI: Social influence
  18. Behavioral UI: Endorsement
  19. Behavioral UI: Deciding
  20. Behavioral UI: Barrier Reducer
  21. Behavioral UI: Efficacy
  22. Behavioral UI: Trust
  23. Behavioral UI: Reinforcer
  24. Designing processes
  25. Psychology-inspired design

About the Expert

Dr. Brian Cugelman, Senior Behavioral Scientist at Behavioral Design Academy, has been an online behavior change specialist since 1997. With extensive experience helping global organizations measure and improve their campaigns, Dr. Cugelman is a leading authority in behavioral design and digital psychology.

Subscribe to CXL and Get Access

Gain unlimited access to 120+ courses, 10 advanced Minidegrees, and ongoing new course updates. Explore more at the official course page.

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