Meet the Creators

Casey Winters: Advisor at Eventbrite, Whatnot, Faire; Formerly Greylock Partners, Pinterest, Grubhub, Eventbrite

Kevin Kwok: Former Investor at Greylock

Course Breakdown:

Who is this for?

Experienced growth leaders and teams building complex systems of compounding growth

Course Goal

Build a holistic growth strategy and identify opportunities to evolve your growth model

Topics Covered

Understanding Different Types of Growth Loops

You will learn the 20+ different types of growth loops, their variations, key execution factors, and how to identify them for all different types of products through modern examples and cases.

Building Your Growth Model

You will answer the question, “How does our product grow?” by building a detailed qualitative growth model that pieces together your current and future growth loops.

Identifying Growth Constraints 

Once you have a qualitative growth model, you will identify the point in the model that is constraining growth. You will build a quantitative growth model and use it to analyze your different growth loops, scenarios, and goals.

Improving Your Growth Loops 

Learn methods to diagnose problems early at various steps in your loop and unlock the most common constraints. Explore the step-by-step processes used by elite growth leaders to optimize the different levers of growth loops via loop expansion and loop sequencing.

Implementing Your Growth Strategy 

Step out of your silo and connect your growth strategy to the larger scope of the business. Learn the best tactics for setting expectations and aligning stakeholders. Gain insights from top leaders on how to build presentations and future qualitative models.

Evolving Your Growth Strategy

As your customer base and business changes, your strategy will need adjusting. But how do you know when to make the change? Learn systems and best practices for evaluating change and identifying constraints, leverage points, and ceilings to your growth.

What you get:

• 01. Creating A Compounding Growth Strategy
• 02. Micro Growth Loops
• 03. Macro Growth Loops
• 04. Defining Your Growth Model
• 05. Identifying Your Growth Constraints + Horizon
• 06. Choosing Your Growth Methods
• 07. Communicating Your Growth Strategy
• 08. Observing Changes And Evolving Your Strategy
• 09. BONUS How To Build A Quantitative Growth Model
• 10. Templates

GET THE COMPLETE BUNDLE HERE

Sales Page: https://www.reforge.com/courses/advanced-growth-strategy

Meet the Program Creator

Behzod Sirjani: EIR and Program Partner at Reforge; Founder of Yet Another Studio, Formerly Slack, Meta

Course Breakdown:

Who is this for?

Reforge members who build and launch new products: product managers, engineers, designers, data analysts, and more.

Course Goal

Use research to make great decisions and drive innovation.

Topics Covered

Decision-First Planning 

Smart product decisions require smarter customer insights. We’ll start by defining and scoping the product decision, identifying the type of evidence you need, and planning your research approach.

Conversational Research

No matter the decision, you’ll likely need to talk to users. But how you talk to them can vary widely depending on the product decision you need to make. You will learn about different conversational research methods, and how to execute each in a thoughtful and unbiased way.

Testing & Surveys

Informed product decisions require both qualitative and quantitative evidence. You’ll learn how to run usability tests and surveys with depth and precision, when to use each method, and how they map to different product decisions.

Synthesis & Decision-Making

After gathering raw evidence, you need to synthesize it into a compelling storyline. You will learn techniques for synthesis, documentation, and cross-functional communication to help facilitate product decisions.

What you get:

• 01. Introduction To User Insights
• 02. Decision-First Planning
• 03. Conversational Research
• 04. Testing & Surveys
• 05. Synthesis And Decision-Making
• 06. Templates
• 07. Build Your User Insights Action Plan

You can get all the courses here

Sales Page: https://www.reforge.com/courses/user-insights-product-decisions

The Growth Series distills hard-earned insights, frameworks, and systems from tech’s top leaders and delivers decades of career experience in just 6 weeks. From acquisition and retention to user psychology and habit formation, this program draws on real examples from category-defining companies to teach you how to solve difficult growth problems and drive results for your company.

Meet the Program Creator

Adam Fishman: As a Product and Growth Executive, Adam Fishman has built some of the fastest-growing B2C and B2B2C companies of the past decade like Patreon and Lyft. He is the author of the FishmanAF Newsletter and the creator and host of the Startup Dad Podcast. He lives in SF Bay Area with his wife, two kids, and retriever Baxter.

Brian Balfour: CEO at Reforge; Formerly HubSpot, Trinity Ventures

Andrew Chen: GP at A16Z; Formerly Uber

Course Breakdown:

Who is this for?

Product managers, marketers, designers, engineers, data analysts, and more that are new to growth

Course Goal

Master the foundations of growth with an overview of the systems and frameworks needed to be successful

Topics Covered

Retention and Engagement

Retention is the foundation of growth. We’ll define use cases and retention metrics, analyze retention, and scope habit-building strategies.

Acquisition

Once you build a firm foundation, you need a compounding growth strategy. We’ll cover the different types of growth loops, understand which ones work for your product, and build an acquisition strategy.

Monetization 

The third pillar of growth is your monetization strategy. We’ll identify how your monetization strategy is enabling or disabling your growth, how to analyze it, and identify improvements you can make.

Growth Models 

We’ll bring the first few weeks together in a qualitative and quantitative growth model to answer the most important question for your team: “How does our product grow?” We’ll use that model to identify opportunities, prioritize efforts, and set goals.

User Psychology 

Once you understand how your product grows, you need to understand your customers’ hidden motivations and behavioral triggers that drive their actions. We’ll identify the different emotions, motivations, and friction in a structured and analytical framework.

Experiments

Growth is about finding the truth of how our product grows and what drives our user’s behaviors. Experiments are your tool to uncover that truth. You will take ideas from previous weeks and structure them into well-formed experiments to implement and execute.

What you get:

• 01. Growth Wins
• 02. Retention + Engagement
• 03. Acquisition
• 04. Monetization
• 05. Growth Models
• 06. User Psychology
• 07. Experimentation
• 08. BONUS Defensibility
• 09. Templates

You can get all the courses here

Sales Page: https://www.reforge.com/courses/growth-series

The Growth Series distills hard-earned insights, frameworks, and systems from tech’s top leaders and delivers decades of career experience in just 6 weeks. From acquisition and retention to user psychology and habit formation, this program draws on real examples from category-defining companies to teach you how to solve difficult growth problems and drive results for your company.

Meet the Program Creator

Ben Lauzier: Ben was the VP of Product & Growth at Thumbtack where he rebuilt the Product team and Thumbtack's Growth levers, re-architected the revenue model, and helped 3X Thumbtack's Growth within 3 years. Prior to Thumbtack, Ben was at Lyft for 6 years (employee #30 until IPO) where he primarily led the Supply side of Product to reach 1% of US workers driving for Lyft every month.

Jiaona Zhang: VP Product at Webflow; Formerly WeWork, Airbnb, Dropbox

Anand Subramani: SVP, Product at Path; Formerly Pilot, Gusto, Dropbox, Zynga

Course Breakdown:

Who is this for?

APMs, early career PMs, or marketers/designers/engineers who are making a switch to Product Management.

Course Goal

Learn the tools required to succeed as a product manager.

Topics Covered

Identifying The Opportunities That Create Value

Learn the three parts of a great product opportunity - strategic fit, customer value, and business impact, and walk through tools to identify and validate them.

Designing Features

Define constraints for your feature/solution based on a validated opportunity, collaborate with design to brainstorm on possible solutions, and leverage user research to arrive at a high-fidelity prototype of what you're going to build. You will also learn how to run a design review to ensure alignment before development.

Develop Product Features

Learn how to define milestones and sequence work to meet business/customer goals, while de-risking future work and learning from each development cycle. You'll also learn how to identify and partner with engineering, design, and other stakeholders through the development process.

Launching & Learning 

Learn best practices for launches and how best to work with customer-facing teams to ensure your feature is marketed and adopted. You'll also get a comprehensive overview of the tools needed for effective launches, such as defining success metrics, how to analyze feature performance, and how to communicate learnings.

What you get:

• 01. Introduction
• 02. Feature Opportunity Validation
• 03. Feature Design
• 04. Feature Development
• 05. Feature Launch & Iteration
• 06. BONUS PM Carcer Progression
• 07. BONUS Feature Prioritization
• 08. Templates

You can get all the courses here

Sales Page: https://www.reforge.com/courses/product-management-foundations

The Growth Series distills hard-earned insights, frameworks, and systems from tech’s top leaders and delivers decades of career experience in just 6 weeks. From acquisition and retention to user psychology and habit formation, this program draws on real examples from category-defining companies to teach you how to solve difficult growth problems and drive results for your company.

Meet the Program Creator

Elena Verna: Growth Advisor, Interim Growth Exec; Advisor at Amplitude, Veed, Clockwise, Similarweb

Course Breakdown:

Who is this for?

Product managers, marketers, designers, engineers, data analysts, and other growth team members who want to build high-velocity experimentation systems

Course Goal

Create a strategic experimentation system for breakthrough ideas and run high-quality experiments

Topics Covered

Experimentation Strategy

Great experimentation starts with identifying a strategic opportunity. You will define and scope an opportunity by piecing together user insights, data insights, and business insights.

Solution Ideation

Once we have a strategic opportunity, we need to generate ideas targeted at that opportunity. You will learn the spectrum of solution ideation from optimizations to innovations and then evaluate and prioritize the ideas.

The Science of Testing and Preparing Tests 

Experimentation is based on a foundation of statistics. You will learn the applicable statistics you need to know to scope, prioritize, and analyze tests properly for both a/b and Bayesian tests. You will then learn how to create a test by crafting a hypothesis, simplifying build complexity, assigning users, and deploying a simultaneous vs sequential test.

Analyzing Test Results 

Good tests are nothing without proper analysis. You will learn how to monitor test data, methods to call a test, analyze the test outcome, and then build a plan to iterate on wins and losses.

Acting on Test Results and Productizing Wins 

Acting on results is an art form that requires collaboration. Learn to use test outcomes to inform iterations, measure value, and document initiatives in a way that will drive confidence and buy-in from stakeholders.

Managing an Experimentation System

Learn how to build a program from the ground up including measuring an experimentation system, setting goals, creating experimentation roadmaps, measuring individual performance, developing experimentation tools, and evangelizing the program.

What you get:

• 01. Introduction
• 02. Feature Opportunity Validation
• 03. Feature Design
• 04. Feature Development
• 05. Feature Launch & Iteration
• 06. BONUS PM Carcer Progression
• 07. BONUS Feature Prioritization
• 08. Templates

You can get all the courses here

Sales Page: https://www.reforge.com/courses/experimentation-testing