The Digital Psychology & Persuasion Minidegree equips you with advanced skills to understand and influence user behavior. Learn how to apply psychology principles to boost conversions, build loyalty, and create emotional responses through copy and design.

What You'll Learn

• Boost the persuasiveness of your design and copy
• Understand customer psychology and decision-making processes
• Build habits and loyalty to increase retention
• Use cognitive triggers to guide user behavior
• Integrate neuromarketing techniques into your conversion optimization strategies

Instructors

Learn from the top 1% of marketing practitioners:

• André Morys - CRO Expert & Co-founder of konversionsKRAFT
• Bart Schutz - Digital Experimentation & CRO Specialist
• Brian Cugelman - Behavioral Science & Technology Expert
• Momoko Price - Principal Analyst & Consultant
• Peep Laja - Founder of CXL, Wynter, & Speero
• Roger Dooley - Neuromarketing Expert

Program Highlights

• Psychology Foundations: Understand user behavior and cognitive biases.
• Neuromarketing and Persuasion Models: Leverage non-conscious motivation, build trust, and apply loyalty principles.
• Applied Behavioral Psychology: Use heuristic evaluation, persuasive design principles, and actionable tactics.

Key Courses

Psychology Foundations

• People & Psychology - by Peep Laja
• Decision Making and Emotions - by Bart Schutz
• Attention Basics - by Roger Dooley
• Learning and Memory - by Peep Laja

Neuromarketing and Persuasion Models

• Digital Psychology & Behavioral Design - by Brian Cugelman
• Building Habits and Loyalty - by Roger Dooley
• Building Trust - by Roger Dooley
• Cognitive Biases - by Roger Dooley
• Nonconscious Motivation - by Roger Dooley

Applied Behavioral Psychology

• Heuristic Evaluation - by André Morys
• Sales Copywriting & Product Messaging - by Momoko Price
• Principles of Persuasive Design - by Peep Laja

Why Choose This Minidegree?

Digital psychology combines human behavior principles with the digital environment, specifically in areas like web design, marketing psychology, and conversion optimization. This minidegree provides actionable strategies to master persuasion and influence online behavior effectively.

Who is This For?

• Digital marketers and optimizers looking to enhance user experience
• Professionals interested in marketing psychology and persuasion
• Anyone seeking to boost conversion rates with actionable strategies

Sales Page

https://anon.to/jVtJ9j

The Digital Analytics Minidegree equips you with advanced skills in digital marketing analytics. By combining technical expertise with data storytelling and visualization, this program helps you drive data-backed decisions that enhance business performance. Whether you're tracking customer journeys or delivering actionable insights, this minidegree gives you the tools to excel.

What You’ll Learn

• Google Analytics and Tag Manager: Build a robust foundation in tracking and analyzing digital performance.
• Data Storytelling: Transform raw data into compelling narratives that resonate with stakeholders.
• Visualization and Presentation: Master techniques to present insights effectively and drive action.
• Excel for Marketing: Utilize advanced Excel skills to uncover hidden growth opportunities.
• Attribution and Measurement: Understand and apply the principles of effective attribution to marketing efforts.

Who Should Enroll

This program is ideal for:

• Marketers responsible for performance reporting and analysis.
• Professionals implementing tracking systems like Google Analytics and Tag Manager.
• Teams focused on data-driven growth initiatives and improving campaign performance.

Included Courses

Google Analytics

• BigQuery and GA4 – By George Onderijk
• GA4 Audit – By Neal Cole
• GA4 Intermediate – By Fred Pike
• GA4 for Beginners – By Fred Pike
• Special Topics in GTM for GA4 – By Cory Watson
• Preparing for Your GA4 Implementation – By Cory Watson

Visualization and Attribution

• Transactional Data Analysis – By Kevin Hillstrom
• Data Presentation and Visualization – By Tim Wilson
• Excel and Sheets for Marketers – By Fred Pike
• Attribution – By Russell McAthy

Google Tag Manager

• Google Tag Manager for Beginners – By Chris Mercer
• The Measurement Matrix – By Chris Mercer
• Advanced Google Tag Manager – By Simo Ahava

Why Choose the Digital Analytics Minidegree?

This program isn’t just about learning tools—it’s about transforming the way you approach marketing analytics. By the end of this minidegree, you’ll be equipped to make smarter decisions, present data in meaningful ways, and truly understand your marketing performance.

Sales Page

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Master customer acquisition with CXL’s Customer Acquisition Minidegree. This program provides the skills and tools necessary to acquire customers profitably and at scale through paid and organic channels. With courses by industry experts, you’ll learn strategies for Google Ads, YouTube Ads, LinkedIn Ads, and more.

Courses Included

• Google Ads: Master Google Ads and make paid acquisition highly profitable.
• Maximizing Audiences for Your PPC Campaigns: Leverage audiences across channels to improve your PPC returns.
• Content Strategy and SEO for Lead Generation: Build a world-class content marketing program.
• SEO Driven Editorial Calendar: Maximize traffic with an SEO-driven editorial calendar.
• Facebook Ads: Rethink your customer journey with advanced Facebook advertising strategies.
• LinkedIn Advertising: Confidently generate ROI from your LinkedIn Ads.
• YouTube Ads: Build and scale profitable YouTube ad campaigns.
• Technical SEO: Outrank competitors with expert Technical SEO strategies.
• Data-Driven Influencer Marketing: Learn a 10-step process to make influencer marketing work effectively.
• Account-Based Marketing: Land bigger deals faster with Account-Based Marketing strategies.

Program Benefits

• Learn from industry-leading experts like Tom Breeze, AJ Wilcox, and Johnathan Dane.
• Develop advanced skills in digital marketing, SEO, and paid acquisition.
• Apply proven frameworks and tools to achieve scalable growth.
• Build a comprehensive understanding of both paid and organic acquisition channels.

Sales Page

https://anon.to/5UbFug

Program Overview

The Growth Marketing Minidegree by CXL is a comprehensive program designed to give you advanced-level skills in growth marketing. Learn to apply industry-agnostic frameworks, behavioral psychology, user research, and technical skills like digital analytics and testing frameworks to drive exponential business growth.

What You’ll Learn

• Combine quantitative and qualitative research to achieve bigger wins.
• Master frameworks for growth that can be applied to any industry.
• Develop advanced skills in behavioral psychology, copywriting, and user research.
• Gain technical expertise in Excel, digital analytics, and testing frameworks.

Courses Included in the Minidegree

Demand Creation

Growth Strategy

• User-centric Marketing by Paul Boag
• Project Management for Marketers by Alexa Hubley
• Retention: The Most Underrated Growth Channel by Val Geisler
• Account-Based Marketing by Steve Watt

Brand

• Data-driven Influencer Marketing by Siim Säinas
• Sales Copywriting & Product Messaging by Momoko Price
• Messaging Strategy in Public Relations by Ray Young

Organic Content

• Content Marketing Research by Derek Gleason
• Email Marketing: Fundamentals by Jessica Best
• Product Marketing Content by Stephen Kane
• Organic Social Media by Phil Nottingham
• Content Recycling by Paul Boag
• Scaling Content Marketing by Ross Hudgens

Demand Capture

SEO

• Technical SEO by Martijn Scheijbeler
• Content Strategy for Demand Generation by Andy Crestodina
• On-Page, On-Site & Programmatic SEO by Logan Bryant
• SEO-Driven Editorial Calendar by Dan Shure
• Growth Focused SEO Testing by Logan Bryant
• SEO Link Building by Irina Nica

PPC

• LinkedIn Experimentation by Rob Muldoon
• Facebook Ads Experimentation by Curt Maly
• Advanced Facebook Ads by Curt Maly
• Google Ads Experiments by Susan Wenograd
• Google Ads for Beginners by Susan Wenograd
• Facebook Ads for Beginners by Susan Wenograd
• Advanced LinkedIn Ads by AJ Wilcox
• Facebook Ads Creative by Andrew Faris
• TikTok Ads by William Perry

Why Choose This Minidegree?

This program is ideal for professionals responsible for:

• Digital marketing and growth strategy.
• Product marketing and demand generation.
• User research and behavioral insights.
• Lead generation and revenue optimization.

About CXL and the Instructors

Learn from top growth marketing experts like William Perry, Curt Maly, Momoko Price, and Logan Bryant. CXL’s Growth Marketing Minidegree combines real-world expertise with practical techniques to ensure you succeed in driving measurable growth for any business.

Sales Page

https://anon.to/5aUhk4

Program Overview

The Conversion Optimization Minidegree by CXL is a comprehensive program designed to transform you into a certified expert in conversion rate optimization (CRO). Learn methodologies and processes to achieve consistent wins in conversion optimization, drive growth without increasing costs, and apply your skills across any website or digital platform.

What You’ll Learn

• Build and manage world-class optimization programs.
• Master A/B testing methodologies to run successful experiments.
• Apply hundreds of playbooks for immediate results.
• Develop advanced skills in CRO, UX design, and web analytics.
• Deliver measurable revenue gains on any website or product.

Courses Included in the Minidegree

Plan and Process

• Intro to CRO and Experimentation by Ben Labay
• Advanced Experimentation Masterclass by Lucia van den Brink
• Experimentation Program Management by Ben Labay
• CRO Agency Masterclass by Peep Laja

Assess and Integrate

• Heuristic Evaluation by André Morys
• Strategic Research for Experimentation by Emma Travis
• GA4 Audit by Neal Cole
• Voice of Customer Data by Ben Labay
• User Research by Megan Kierstead

Test and Learn

• A/B Testing Foundations by Peep Laja
• CRO for Ecommerce Growth by Carlos Trujillo
• Statistics for A/B Testing by Georgi Georgiev
• A/B Testing Mastery by Ton Wesseling
• Statistics Fundamentals for Testing by Ben Labay
• Testing Strategies by Peep Laja
• Good Practices by Peep Laja

Decide and Act

• Landing Page Optimization by Michael Aagaard
• People & Psychology by Peep Laja
• Intermediate Statistics by Milly Kc
• Digital Psychology & Behavioral Design by Brian Cugelman
• Sales Copywriting & Product Messaging by Momoko Price
• Personalizing for Conversion by Guy Yalif

Why Choose This Minidegree?

This program is ideal for professionals responsible for:

• Conversion rate optimization (CRO)
• User research and experience (UX)
• Product design and development
• Online lead generation
• Website and product optimization

About CXL and the Instructors

Learn from top 1% CRO experts like Peep Laja, Ton Wesseling, Momoko Price, and André Morys. CXL’s Conversion Optimization Minidegree combines real-world expertise with practical techniques to ensure you succeed in driving measurable results for any business or website.

Sales Page

https://anon.to/8HCiLP

Course Overview

Master the art of partner marketing with Taylor Engstrom, Product Marketing Manager at Auctane/ShipStation, in this CXL course. Learn to build, develop, and execute successful partner marketing programs that boost lead generation, leverage strategic partnerships, and drive measurable results. This course equips you with the tools and strategies to create a sustainable partner marketing practice tailored to your organization.

What You’ll Learn

• Understand partner marketing and how it differs from influencer marketing and strategic partnerships.
• Build a partner marketing program from scratch, from partner recruitment to running impactful campaigns.
• Develop a tailored partner marketing strategy with partner-friendly tactics, campaigns, and incentive programs.
• Leverage tools, processes, and teamwork to maximize your partner marketing efforts.
• Deliver predictable, high-quality leads to your sales team at a fraction of the cost.

Who Should Take This Course?

This course is ideal for:

• B2B marketers working with organizations that have average deal sizes of $5k or greater.
• Marketing managers, account executives, or account management professionals seeking creative and impactful growth opportunities.
• Professionals looking to build new strategic relationships or optimize existing partnerships.

Who Is This Course Not For?

This course is NOT suitable for individuals who:

• Prefer highly structured and predictable environments—partner marketing involves flexibility and adaptability.
• Avoid client-facing roles or lack strong communication skills for stakeholder management and collaboration.
• Are already running advanced partner marketing programs or have extensive experience with strategic alliances.

About Taylor Engstrom and CXL

Taylor Engstrom, Product Marketing Manager at Auctane/ShipStation, brings his expertise in partner marketing to this CXL course. Learn actionable strategies to build, execute, and optimize partner marketing efforts. CXL’s professional education empowers marketers with the skills to excel in dynamic and innovative fields.

Sales Page

https://anon.to/S5uGGe

Course Overview

Transform your product marketing content with Stephen Kane, Product Marketing Director at Vanguard, in this CXL course. Learn how to align your content efforts with product strategy, apply Agile Marketing frameworks, and prioritize work that drives customer engagement and revenue. Gain actionable insights to create human-centered content that directly addresses client pain points.

What You’ll Learn

• Understand the five ceremonies of Agile Marketing and their role in efficient, outcome-driven content creation.
• Introduce priority frameworks to strategically manage and prioritize content output.
• Learn the value of win/loss analysis to prevent losing winnable deals through better-targeted content.
• Utilize a value proposition canvas to translate product features into human-centered benefits.
• Shift from an execution mindset to a craftsmanship approach for content that aligns with product strategy.

Who Should Take This Course?

This course is ideal for:

• Marketers aiming to create client-centric content that drives engagement and revenue.
• Teams struggling to prioritize content requests and seeking frameworks to focus on high-impact work.
• Professionals who want to align product marketing content with brand strategy and customer needs.

Who Is This Course Not For?

This course is NOT suitable for individuals who:

• Are focused solely on content outputs without considering outcomes or client impact.
• Lack interest in aligning content production with revenue-generating activities.
• Are unwilling to adopt Agile Marketing practices or introduce new workflows to their teams.

About Stephen Kane and CXL

Stephen Kane, Product Marketing Director at Vanguard, brings his expertise in Agile Marketing and content strategy to this CXL course. Learn to elevate your content approach and align it with strategic goals for meaningful impact. CXL’s professional education empowers marketers to excel in crafting customer-focused content and driving business results.

Sales Page

https://anon.to/7MYcG9

Course Overview

Learn how to exponentially increase website traffic through content marketing with Ross Hudgens, Founder & CEO of Siege Media, in this CXL course. Discover the power of SEO to scale your content marketing strategy and achieve higher ROI. From building content strategies to executing outreach campaigns, this course provides the tools and frameworks needed to drive growth and visibility online.

What You’ll Learn

• Develop an effective SEO-driven content strategy tailored to your company’s size and budget.
• Create a Keyword-Opposition to Benefit (KOB) Analysis to rank for high-value topics quickly.
• Identify what makes content marketable and adapt these principles to your business.
• Master an end-to-end outreach strategy to amplify your content’s visibility and rankings.
• Leverage Content Layering techniques to accelerate the ranking of your most valuable pages.

Who Should Take This Course?

This course is ideal for:

• Content marketers aiming to scale their efforts and increase website traffic.
• SEO professionals seeking advanced strategies for content-driven growth.
• Marketing leaders looking to invest in long-term, high-ROI channels for business growth.

About Ross Hudgens and CXL

Ross Hudgens, Founder & CEO of Siege Media, brings his expertise in SEO and content marketing to this CXL course. Learn actionable strategies and proven methods used by companies like Intuit, TripAdvisor, and AirBnB to grow traffic and enhance business performance. CXL’s professional education equips marketers with the skills to thrive in competitive industries.

Sales Page

https://anon.to/MKMpCl

Course Overview

Master the art of organic social media with Phil Nottingham, Founder of Nott Media, in this CXL course. Learn how to develop effective social media campaigns, create resonant content tailored to each platform, and improve distribution to maximize audience engagement. Gain actionable strategies to differentiate your brand and achieve meaningful results in organic social media marketing.

What You’ll Learn

• Understand the principles of effective organic distribution and apply them across your campaigns.
• Plan and produce share-worthy content using a structured framework for success.
• Differentiate between social media platforms and match content formats to each for maximum impact.
• Create a content strategy aligned with your brand’s strengths and target audience.
• Implement tactics to improve reach, engagement, and success metrics for all your social media content.

Who Should Take This Course?

This course is ideal for:

• Marketers and content creators looking to improve their organic social media campaigns.
• Professionals aiming to build brand positioning and engagement through strategic social media content.
• Social media managers seeking a deeper understanding of platform-specific techniques and audience behavior.

About Phil Nottingham and CXL

Phil Nottingham, Founder of Nott Media, is an expert in content strategy and social media marketing. In this CXL course, he shares practical insights and proven methods to enhance organic social media efforts. CXL’s professional education empowers marketers with the tools to excel in competitive markets and achieve impactful results.

Sales Page

https://anon.to/AwJVN8

Course Overview

Unlock the power of pricing and packaging with Patrick Campbell in this CXL course. Learn how to leverage data-driven pricing strategies to drive growth and increase revenue. This course demystifies pricing, giving you the tools to optimize monetization and communicate value effectively, while avoiding common pitfalls.

What You’ll Learn

• Understand the principles of effective pricing strategies tailored to your business growth.
• Measure feature value and willingness to pay to better align with customer needs.
• Learn when to publish pricing, communicate price changes, and minimize customer loss.
• Master value-based pricing frameworks and segmentation strategies.
• Develop pricing personas and package features to optimize monetization.
• Navigate pricing localization, billing systems, discounts, and other advanced tactics.

Who Should Take This Course?

This course is ideal for:

• Marketers and product managers looking to enhance pricing strategies to increase revenue.
• Professionals involved in pricing and packaging decisions for new or existing products.
• Business leaders seeking data-driven approaches to optimize monetization and customer satisfaction.

About Patrick Campbell and CXL

Patrick Campbell is a recognized expert in pricing and packaging strategies. In this CXL course, he shares actionable frameworks and real-world examples to help professionals optimize pricing for competitive markets. CXL’s professional education empowers marketers and business leaders to succeed with data-driven approaches.

Sales Page

https://anon.to/L7kJgs