Course Overview

Master customer segmentation and persona research with Osman Javed in this CXL course. Learn to gather actionable insights about your buyers and apply these insights to create differentiated messaging that aligns with your business goals. This course provides practical frameworks to help you connect with your audience and enhance your go-to-market strategies.

What You’ll Learn

• Understand customer segmentation, evaluate five segmentation types, and determine the right mix for your strategy.
• Follow a repeatable 5-step process for building segments across the customer lifecycle.
• Learn the benefits of buyer personas and apply “The 5 Rings of Buying Insights” to research your buyers effectively.
• Develop buyer personas using structured frameworks for conducting and processing persona research.
• Create messaging that resonates with each target market based on segmentation and persona research.

Who Should Take This Course?

This course is ideal for:

• Product marketers seeking a seat at the table in go-to-market and product strategy discussions.
• Marketers aiming to develop differentiated messaging and positioning that cuts through the noise.
• Professionals looking for structured frameworks to bring unique, market-tested perspectives to their business.

Who Is This Course Not For?

This course is NOT suitable for individuals who:

• Are not interested in gathering insights about target buyers or understanding their voice.
• Have already conducted extensive customer and buyer persona research.
• Do not believe market and buyer research is a responsibility of product marketing.

About Osman Javed and CXL

Osman Javed shares his expertise in segmentation and persona research to help marketers develop resonant messaging and insights-driven strategies. Learn actionable frameworks to elevate your marketing approach with CXL’s trusted professional education.

Sales Page

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Uncover the reasons behind customer actions with Ben Labay, Managing Director at Speero, in this CXL course. Learn how to effectively collect, analyze, and leverage voice of customer (VoC) data to understand user perceptions, motivations, and anxieties. This course provides practical frameworks to help brands adapt to changing customer attitudes and market forces, ensuring your strategies are always customer-focused.

What You’ll Learn

• Understand what research is and isn’t, and how to ask better questions.
• Evaluate the role of voice of customer in marketing initiatives and its impact on behavior and perceptions.
• Develop a roadmap for VoC research methods to understand users’ behaviors, motivations, and fears.
• Translate qualitative data into actionable insights, implementation plans, and testing strategies.
• Master frameworks to efficiently collect and process customer data for digital experiences.

Who Should Take This Course?

This course is ideal for:

• Professionals working with customer data who need actionable insights to guide strategies.
• UX teams seeking systematic frameworks for collecting and leveraging customer qualitative data.
• Marketers aiming to stay close to customer behaviors, perceptions, motivations, and anxieties.

Who Is This Course Not For?

This course is NOT suitable for individuals who:

• Expect quick insights from customer data without deep qualitative analysis.
• Prefer to work exclusively with quantitative, big data problems.
• Do not work with customers or customer data.

About Ben Labay and CXL

Ben Labay, Managing Director at Speero, brings his extensive experience in voice of customer research to this CXL course. Learn tried-and-tested processes used across industries to gather meaningful insights and drive actionable strategies. With CXL’s trusted professional education, you’ll gain the skills to understand and adapt to customer needs effectively.

Sales Page

https://anon.to/wHqtDR

Course Overview

Master the art of Google Shopping with Andrew Lolk, Founder and CEO of SavvyRevenue, in this CXL course. Learn how to create granular campaign structures that work harmoniously with Google’s automation to maximize results while reducing unnecessary workload. This course provides actionable strategies to optimize feeds, structure campaigns, and improve overall performance in eCommerce PPC.

What You’ll Learn

• Understand the differences between Performance Max and standard Shopping campaigns.
• Learn how to prepare product feeds for optimal performance.
• Discover campaign structures that align with your marketing strategy and enhance results.
• Identify what to optimize after launching, when to adjust campaign structures, and how to manage long-term performance.
• Gain insights into analyzing performance data across multiple campaigns and focus on what truly matters.

Who Should Take This Course?

This course is ideal for:

• Professionals working with eCommerce PPC who want to maximize Google Shopping performance.
• Marketers new to eCommerce PPC who want to understand Google Shopping’s unique features compared to Search campaigns.
• Agency professionals or clients seeking a deeper understanding of Google Shopping to collaborate effectively on strategies.

About Andrew Lolk and CXL

Andrew Lolk, Founder and CEO of SavvyRevenue, is a leading expert in eCommerce PPC and Google Shopping strategies. In this CXL course, you’ll gain proven techniques to optimize campaigns, drive better results, and improve your understanding of Google Shopping. CXL’s trusted professional education empowers marketers with the tools to advance their careers.

Sales Page

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Course Overview

Master the art of data presentation and visualization with Tim Wilson, Senior Director of Analytics at Search Discovery, in this CXL course. Learn how to craft clear and actionable visualizations that drive stakeholder decisions and ensure your analyses are understood and retained. This course provides practical, research-backed techniques to improve your reports and presentations, making your insights more impactful.

What You’ll Learn

• Identify the most effective data visualization techniques for your target audience.
• Create visualizations that avoid common pitfalls and minimize confusion for stakeholders.
• Craft a compelling narrative that captures and holds stakeholder attention while enhancing their understanding.
• Leverage cognitive principles to improve the clarity and retention of your analytics presentations.

Who Should Take This Course?

This course is ideal for:

• Analysts responsible for presenting data insights to peers, executives, or other decision-makers.
• Professionals aiming to improve the actionability of their reports and analyses.
• Anyone looking to elevate the perceived value of their analytical work within their organization.

Who Is This Course Not For?

This course is NOT suitable for individuals who:

• Believe that “data speaks for itself,” and presentation methods are unimportant.
• Are already proficient in advanced data visualization and storytelling techniques.
• Prefer to focus solely on data analysis while relying on others for effective communication of results.

About Tim Wilson and CXL

Tim Wilson, Senior Director of Analytics at Search Discovery, brings his extensive expertise in data storytelling and visualization to this CXL course. Learn from his proven strategies to present data effectively and drive actionable stakeholder decisions. With CXL’s industry-leading professional education, you’ll elevate your analytics skills and career.

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Learn how to measure brand performance effectively with Phil Nottingham, Founder of Nott Media, in this CXL course. Understand how to track brand awareness, engagement, affinity, and sentiment using commonly available research and analytics tools. This course will equip you with the knowledge to create actionable dashboards that guide strategic improvements, whether you’re a small business or an enterprise.

What You’ll Learn

• Understand the four core brand measurement concepts and their implications for brand performance.
• Learn how to select the right metrics for actionable brand tracking tailored to your organization.
• Explore tools for social listening, market research, and website measurement to gather brand insights.
• Infer strategic implications from brand metrics and guide investments for marketing improvements.
• Build a meaningful and actionable dashboard for tracking brand performance.

Who Should Take This Course?

This course is perfect for:

• Marketers looking to measure brand awareness and performance using data-driven techniques.
• Professionals in digital analytics and SEO seeking actionable insights for brand strategy.
• Small business owners and enterprise marketers aiming to track and optimize brand investments.

About Phil Nottingham and CXL

Phil Nottingham, Founder of Nott Media, brings his expertise in brand measurement to this CXL course. Gain practical knowledge and tools to measure and improve your brand strategy. With CXL’s trusted professional education, you’ll take your marketing analytics to the next level.

Sales Page

https://anon.to/9CIB9l

After taking this course you’ll…

Understand how a strategic AR program will bring essential market intel and 3rd party credibility into all aspects of your product marketing program, and help to achieve company level goals.

Synthesize analysts’ reports and analysts’ insights then apply these insights to refine your product marketing strategy, competitive positioning, messaging, roadmap, pricing, target markets, channel strategy, customer journey mapping, GTM strategy, launches and promotions

Create and leverage commissioned AR work to meet the goals and objectives of sales and marketing

Predict where the market is going based on analyst insights, influence the product roadmap to meet customer needs, and create & maintain a competitive edge

Become a valued partner to your executive team on the company’s growth and exit strategy by using market insights to identifying opportunities for acquisitions, partnerships, capturing market share, and defining/redefining the market.

This course is essential for you if…

You’re a marketer who aspires to be among the company leaders who are identifying trends and applying market knowledge to successful strategies

You want to understand the competitive landscape of your market and how you can use analysts’ insights to differentiate your offerings and market position

You want to be an essential part of your company’s exit strategy team

This course is NOT for you if…

You have run a top tier analyst relations program in recent years. While this course will cover the essential elements and practices of a mature AR program, those who have run successful AR programs may find the majority of the teachings to be redundant with their own knowledge.

You do not see tech analysts at Gartner, Forrester, IDC or other firms as having an influential role in your market. If your buyers would not consult these firms to make a buying decision, this is an indicator that this course will not be useful to you at your current company. However, it may be useful at future companies.

Your company is the first mover, offering a new technology or solution, you have no competitors, and your company only has a few customers. Analysts do not cover single vendors – they cover markets. This means that if your tech/solution is very new and you have no competitors, then you are not part of a market and it may be too early to try to motive the analysts to create a new market category. Analysts should be engaged as you grow however.

Sales Page: https://anon.to/jvUx8T

Turn Product Data into Actionable Insights

This 7-hour course equips you with the skills to collect, analyze, and leverage product-level data for growth. From tracking key metrics to utilizing advanced tools, you’ll learn how to make data-driven product decisions that optimize performance and drive success.

What You’ll Learn:

• How to collect and analyze product data accurately.
• Tracking and implementing key performance metrics for actionable insights.
• Segmenting and comparing user behavior for deeper analysis.
• Using tools like Google Sheets and MySQL for advanced data analysis.
• Making data-driven decisions to enhance product performance and strategy.

Who Is This Course For?

This course is ideal for professionals responsible for:

• Product management and performance optimization.
• Analyzing user behavior and product data.
• Driving product decisions with data insights.
• Tracking key product metrics and performance.
• Developing data-driven strategies for product growth.

Course Curriculum:

1. Introduction to Product Analytics – Familiarize yourself with key terms and differences from other types of analytics.
2. Data Collection Done Right – Learn how to collect data in the correct format and at the right time.
3. Analysis Tools – Discover tools like Mixpanel, Heap Analytics, Amplitude, and more.
4. Core Metrics – Explore common metrics universally applied to products across industries.
5. User & Cohort Analysis – Understand user behavior through segmentation and cohort analysis.
6. Common Questions & Challenges – Address challenges and questions specific to product analytics.
7. Reporting & Monitoring Metrics – Learn methods for visualizing and reporting on product metrics.
8. Tie It All Together – Combine your analytics with data from other sources for deeper insights.

About the Expert

Learn from top industry experts who specialize in product analytics and data-driven decision-making. Their actionable insights will guide you through the entire process of leveraging product data to enhance performance and growth.

Subscribe to CXL and Access This Course

Gain access to this course and 120+ other training programs on all aspects of data-driven marketing. Earn a certificate of completion to showcase your expertise. Visit the official course page for more details.

Course Overview

Uncover the secrets of business success with Kevin Hillstrom, Founder of MineThatData, in this CXL course. Learn to analyze transactional data to understand what drives your brand’s success from a customer perspective. This course equips you with the skills to communicate actionable insights to executives, align strategies with customer behaviors, and develop plans for sustainable growth.

What You’ll Learn

• Identify at a strategic level why your business may not be meeting expectations and communicate these findings to executives.
• Evaluate the three types of business models (loyalty, hybrid, customer acquisition) and determine which one your brand operates within.
• Quantify the critical importance of a Welcome Program in building lifelong customer relationships.
• Pinpoint when customers decide to become loyal buyers or end their relationship with your brand, and leverage this insight for effective marketing.
• Develop a customer-centric plan to grow your business and exceed executive expectations.

Who Should Take This Course?

This course is ideal for:

• Digital marketers and analysts aiming to understand the drivers of business success from a customer perspective.
• Professionals seeking to align business strategies with customer behavior and improve organizational performance.
• Anyone responsible for providing actionable data insights to executives or stakeholders.

About Kevin Hillstrom and CXL

Kevin Hillstrom, Founder of MineThatData, is a leading expert in transactional data analysis. In this CXL course, he shares his proven techniques for evaluating customer behavior and building strategies for sustainable growth. CXL’s professional education empowers analysts and marketers with actionable insights and skills to drive success.

Sales Page

https://anon.to/IaLSi6

Course Overview

Master the process of Google Analytics auditing with Fred Pike, Managing Director at Northwoods Software, in this CXL course. Learn to diagnose and fix issues in Google Analytics accounts using a structured approach, ensuring accurate data that drives smarter decisions. This course provides hands-on techniques for troubleshooting analytics setups and preparing trustworthy data for digital marketing success.

What You’ll Learn

• Identify the key areas to check in Google Analytics for accurate data collection.
• Understand common issues in Google Analytics setups and multiple approaches to solve them.
• Master the “Outside-In Approach” to uncover problems that most experts miss.
• Learn tools and techniques to troubleshoot and fix Google Analytics issues effectively.
• Ensure clean setups in Google Tag Manager to maintain trustworthy data.

Who Should Take This Course?

This course is ideal for:

• Professionals responsible for assessing the quality of Google Analytics data.
• Marketers seeking a structured approach to evaluating and fixing GA properties.
• Agencies looking to offer high-value Google Analytics audits for potential clients.
• Businesses aiming to ensure their analytics data supports smarter decision-making.

Who Is This Course Not For?

This course is NOT suitable for individuals who:

• Are highly experienced Google Analytics practitioners familiar with advanced troubleshooting.
• Do not regularly work with Google Analytics or have only basic knowledge.
• Do not rely on Google Analytics data for decision-making.

Skills You Should Have

Participants should have a good understanding of Google Analytics to fully benefit from this course. Prior experience working in GA and familiarity with its basic concepts will make the content more impactful. After completing the course, practice with real GA accounts will help take your skills to the advanced level.

About Fred Pike and CXL

Fred Pike, Managing Director at Northwoods Software, brings his expertise in Google Analytics auditing and troubleshooting to this CXL course. Learn his structured approach to diagnosing and fixing issues for more accurate data. With CXL’s industry-leading education, you’ll gain an indispensable skill for digital marketing and analytics success.

Sales Page

https://anon.to/gqlpxw

Course Overview

Master Google Analytics 4 (GA4) with Charles Farina, Head of Innovation at Adswerve, in this CXL course. GA4 is the next generation of Google Analytics, featuring a completely new interface, data model, and capabilities. This hands-on course will teach you how to implement, debug, and use GA4’s features, including enterprise-level tools like BigQuery integration and unsampled data. Stay ahead of the curve and future-proof your analytics skills.

What You’ll Learn

• Understand the importance of GA4 and why starting now is crucial (GA4 does not import existing GA data).
• Learn about GA4’s event-driven data model and how it compares to other analytics tools like Snowplow and Heap.
• Develop a dual-tagging or migration plan for transitioning existing GA properties to GA4.
• Leverage enterprise features such as BigQuery integration, funnels, and unsampled data analysis.
• Use step-by-step implementation guides, debugging tools, and frameworks to get started with GA4.

Who Should Take This Course?

This course is ideal for:

• Current Google Analytics users who want to future-proof their skills and knowledge.
• Professionals seeking to access new GA4 features like BigQuery integration and pathing reports.
• Marketers who want to stay ahead of the curve with GA4 knowledge and implementation.

Who Is This Course Not For?

This course is NOT suitable for individuals who:

• Expect GA4 to be a complete solution—GA4 is still in early stages of development.
• Are already advanced GA4 users (an advanced course will be available in the future).
• Prefer to adopt new technology only after it is widely established.

About Charles Farina and CXL

Charles Farina, Head of Innovation at Adswerve, brings his extensive expertise in analytics and Google products to this CXL course. Learn proven strategies to navigate GA4’s new features and implementation process. With CXL’s industry-leading education, you’ll gain the skills to excel in analytics and stay ahead of the competition.

Sales Page

https://anon.to/7cC3fn