Course Overview

Master the art of impactful messaging with Maya Shah-Ceccotti, Director of Brand and Product Marketing at Shopmonkey, in this CXL course. Learn how to confidently architect B2B product messaging that resonates with your target audience, builds trust, and drives better-fit customers through your pipeline. This course provides a holistic approach to creating, validating, and applying customer-centric messaging strategies.

What You’ll Learn

• Understand the distinctions between positioning, messaging, and copy, and learn their inputs, outputs, and development cadences.
• Explore different messaging layers—product, solution, and vertical—and know when to apply each.
• Learn to run a messaging sprint, using tools like value propositions, benefit/value pairings, and customer journeys to craft impactful messaging.
• Develop and validate a messaging canvas, adapt messaging by segmentation, and know when to update deliverables.
• Enable sales and success teams with messaging insights and measure its impact on revenue.

Who Should Take This Course?

This course is ideal for:

• Marketers looking to intentionally architect effective B2B product messaging.
• Professionals aiming to create relevant, trustworthy messaging that resonates with customers.
• Individuals seeking a structured, methodical approach to developing impactful messaging strategies.

Who Is This Course Not For?

This course is NOT suitable for individuals who:

• Lack a solid understanding of their customers and product value.
• Prefer working in isolation without cross-functional collaboration.
• Do not wish to lead or improve organizational messaging strategies.

About Maya Shah-Ceccotti and CXL

Maya Shah-Ceccotti, Director of Brand and Product Marketing at Shopmonkey, brings her expertise in customer-centric messaging to this CXL course. Learn actionable frameworks to craft impactful messaging that drives pipeline growth. CXL’s professional education empowers marketers with the tools to lead and excel in their roles.

Sales Page

https://anon.to/l7XEjS

Course Overview

Maximize your store’s revenue with Kasey Luck, Founder & CEO of Luck & Co, in this CXL course. Learn how to turn email and SMS marketing into your ecommerce brand’s most reliable revenue streams, delivering sustainable growth even in challenging markets. This course provides actionable strategies to grow retention, boost engagement, and outsmart your competition with email and SMS marketing excellence.

What You’ll Learn

• Understand email revenue attribution benchmarks and how to predict future list performance.
• Learn to collect and use first-party data to enhance customer experiences and improve engagement.
• Automate critical stages of the customer journey to drive conversion and build brand loyalty.
• Master segmentation and optimize sending frequency to maximize reach while maintaining deliverability metrics.

Who Should Take This Course?

This course is ideal for:

• Marketers working with 7+ figure DTC brands who want to turn email and SMS into top-performing revenue channels.
• Ecommerce founders or CEOs seeking growth independent of advertising platforms, with better retention and higher margins.
• Professionals aiming to elevate their email and SMS strategies beyond promotions and discounts.

About Kasey Luck and CXL

Kasey Luck, Founder & CEO of Luck & Co, is a leading expert in email and SMS marketing strategies for ecommerce. In this CXL course, she shares her proven frameworks for creating sustainable revenue growth and building long-lasting brands. CXL’s professional education empowers marketers to succeed with actionable skills and insights.

Sales Page

https://anon.to/x7Yly9

• You’ll discover how to go from NO subscribers, NO connections, and NO reputation …

• To (over time) grow a list full of subscribers who love you, promote you, and buy all the (quality) offers you sell!

• Best part: You do NOT need any money (for ads) to get started with the framework I’m going to show you. In fact, most of the best strategies in this course are totally FREE. (And some don’t even take that much time.)

Email Celebrity is unashamedly for copywriters who would like to build a profitable email list to supplement (or replace) their client income.

You might be asking how list-building is any different for copywriters.

Is this just a marketing gimmick where I niche down so I can sell it as a ‘specialist’ course and raise the price?

No … it certainly isn’t.

As you’ll see:

My Email Celebrity framework relies on some very specific aspects of the copywriting industry, which NO ‘general’ course on list-building can teach you.

(These are the reason I’ve been able to grow such a profitable email list so quickly … and leapfrog past others who used more “traditional” methods of list-building.)

But, more on that in a moment.

Point is, from now on, I’m assuming you are a copywriter reading this. Not a business owner, or freelance graphic designer, or someone just ‘interested’ in learning copywriting.

Yet before we go any further … let me save you some scrolling as you ask:

“How much does

Email Celebrity cost?”

(Yeah, I know people say you’re supposed to ‘hide’ that part till the end when you get the customer all excited, but … have said people never seen a scroll button on a mouse?)

So let me be up-front and tell you that I’ve decided to sell this course for a painful …

Because while I believe it’s a good thing to start an email list early in your career (see below) …

I don’t think total newbie copywriters should be doing it.

(If you don’t even know copywriting yourself, you have no business teaching other people about it.)

And also, knowing how to start and grow a list is probably the single most profitable thing you will ever do as a copywriter, in the long-term.

So for those two reasons … I believe a good course on list-building should NOT be dirt-cheap. It’s supposed to be something you earn.

And if a few grand is a lot of money to you, you’re just not at the right stage of your career yet. You should go and buy my other courses, which show you how to become a better freelance copywriter.

This course is about moving BEYOND freelancing … and breaking the shackles of client work.

But obviously, that’s not something you should be doing at the start of your copywriting journey.

So feel free to read this sales page, but know that this course is for serious copywriters, not wannabes.

And now, with that out of the way …

Sales Page: https://anon.to/gd2FgM

Even if you’ve never personally sent an email campaign in your life, this will work for you.

Q4 is the most nerve-wracking time for all eCommerce businesses, every single year.

To make matters worse, advertising costs have nearly doubled, shipping costs are up, and supply chains have become completely unreliable in the last year.

Founders and marketers have been set up to fail.

Even though Q4 is supposed to be your most successful quarter of the year due to Black Friday, Cyber Monday, and the Holiday season…

Everything that could go wrong is currently going wrong.

As always, owned media could be the only thing that will allow ecommerce brands to flourish.

By owned media, I’m referring to the list of emails that you’ve collected on your site since you launched your brand. 

A list of 10,000 email addresses that have opted into your marketing emails is a list of 10,000 free leads that are warm and ready to buy from you.

To combat the challenges that founders and marketers are facing with acquiring new customers…

I’ve created the Ultimate BFCM Email Marketing Playbook.

After a decade of email marketing experience and 5+ years of ecommerce experience, I’ve compiled everything I know about how to craft a flawless plan to drive record-breaking revenue for Black Friday & Cyber Monday.

Make no mistake. 

Just because you have email flows set up in Klaviyo (or whatever email platform you're using) and a vault of campaigns ideas that you’re ready to send out does NOT mean that you’re anywhere near ready for BFCM.

Email Marketing strategy must change for this time period.

Every high-level brand is doing something different and communicating to their customers in a novel way.

If you keep doing what you’re already doing without implementing these necessary tweaks, your customer will choose your competitor every single time.

It doesn’t matter if you’re offering 95% off.

You can’t compete.

Inside The Ultimate BFCM Email Marketing Playbook, I’ve included my best strategies and resources that will be as close to a guarantee that you make a fortune for your brand/client for Q4:

An overview of general Email Marketing strategy, understanding WHY you need to do what I teach

Unique campaign ideas that will convert like crazy (before, during, and after BFCM)

Flow/automation concepts that are overlooked by 99% of brands (before, during, and after BFCM)

Proven, high-converting swipe copy that you can steal directly from my slides and paste into your emails

A step-by-step how-to for acquiring more email subscribers, and consistently being their favorite emails in their inbox

How to increase deliverability and land in their primary tab when it matters most

BONUS:

You’ll also learn about my proven abandonment technique that retains 120% more warm leads than your current flow set-up. 

I have never seen anyone else do this, and the results we got last year from this technique were absolutely mind-blowing.

There is no fake scarcity here for this playbook.

BUT…

I highly recommend you invest in this resource as soon as you possibly can.

BFCM is coming up very soon. In order to get the best results, it’s imperative that you start early.

The last thing you want is to rush this process, miss certain steps, miss out on leads, and miss out on revenue. 

Ideally, everything I outline in this playbook should be set up and understood in the first week of October. Anything past the second week of October is risky and may result in sub-par results. 

The best time to implement is right now.

I haven’t heard or seen anyone else in the Email Marketing community share what I’ve shared in this playbook.

This is the closest thing to a “magic bullet” that exists for this type of strategy.

Of course, your own creativity and ideas will take these concepts from a 10 to an 11…

But there is nothing missing in this playbook.

Everything you need in order to drive 50%+ in email-attributed revenue for BFCM is right here.

If you follow exactly what I teach, you will have one of the most successful Q4s you’ve ever had with your brand/client.

To get a leg-up on every brand that’ll be competing for your customer’s attention on Black Friday and completely wipe them out…

Go purchase this now!

Sales Page: https://anon.to/x3oWqJ

Module #1: Super Simple Email Marketing 101

• How to choose the right email software for your business
• ​How to use your email software without getting confused by all the tech
• Segmenting 101
• ​How to keep your list healthy and engaged (and how to reactivate it if it's gone cold)
• ​My simple process for market research reveals everything you need to know about your market to make a ton of sales
• ​A worksheet you can fill out that will give you virtually unlimited amounts of email ideas that your target market will love to read
• ​How to create lead magnets people can't resist
• ​How to use your lead magnet to get your first 200+ subscribers
• ​How to test your lead magnet to see if people will want it before you spend time creating it

Module #2: The Anatomy of Emails That Sell

• The psychology behind emails that sell and emails that don't
• ​12 rules for email marketing that will make every email you write twice as profitable
• My 10+ formulas for subject lines people can't ignore (these are infinitely adaptable... and I provide dozens of examples you can model)
• ​My 14 highest converting email formulas (after writing thousands of emails for clients, these 14 are the ones I always go back to when I'm looking for a 'sure thing.') The best part is... you can reuse these formulas over and over again without people ever even knowing... they are easily adaptable for whatever product you're selling.
• ​My simple formula for crafting emotionally compelling stories that make people fall in love with your emails
• ​Advanced storytelling tips that keep shift people's beliefs and make your brand the only one they ever want to do business with
• ​Copy breakdowns of emails from multi-million dollar campaigns I've created for clients

Module #3: Email Strategy

1. Different email strategy models you can use for your business... and how to choose the one that's right for you.
2. ​Tips for keeping out of the spam box... so that your emails don't get lost in the shuffle
3. How to write broadcast emails people look forward to... and buy from (without needing scarcity, urgency, deadlines or discounts)
4. ​How many times a week should you email? (I'll tell you exactly what's right for your business)
5. ​What to put in your broadcasts so people never get bored... and so they grow to love the emails you send them.
6. ​How to write an autoresponder that actually converts
7. ​Campaign Mapping - my process for mapping out complete sequences and campaigns, so that you'll never stare at a blank page wondering what to write again.
8. Broadcast & autoresponder email copy and strategy breakdowns - see firsthand how I write these for my clients and for myself
9. ​And much, much more!

Module #4: Big-Money Launches

• The four stages of every launch campaign (and the psychology behind each one)
• How to gather feedback from your launch to make even more sales during all of your future launches
• My framework for writing successful product launch email campaigns
• ​The different types of product launch campaigns... and how to adapt your emails for any kind of launch.
• Two super-successful email launch sequence breakdowns (one of these generated six figures of sales in four days flat... with nothing but a few emails and a sales page!)
• Module #5: How to Get Email Copy Clients
• How to get a paying client as fast as TODAY, without sending out any cold emails.
• ​How to find and attract more of your dream clients (you know, the ones who pay you well and respect your hard work)
• The four best methods of lead generation for copywriters... and how to use them to get booked solid with well-paying copy clients.
• ​How to network without feeling like a weirdo. (And how to get dozens of people to refer multiple clients to you year after year.)
• ​How to become everyone's "go-to" copywriter... even if you're still getting your reps in.
• ​How to leverage yourself and start attracting clients with content. (This is especially awesome once you start getting clients reaching out for stuff you created months ago. It really builds your authority and positioning in the marketplace.)
• ​And much, much more...
  

Module #6: Closing The Deal & Delivering Results

• How to get clients to apply for the privilege of speaking with you (this turns the table and puts the power back in your favor)
• How to mentally prepare yourself for the sales call (and how to get rid of all the butterflies and jitters you might feel when you normally talk with clients.)
• ​An almost "word-for-word" script you can follow when you're on a call with clients... that will close deals for you, even if you're introverted and are terrified of talking about money over the phone.
• How to close deals and get paid the same day... without ever having to send a proposal. (This isn't for everyone... but it can save you some administrative headaches and time that you'd normally spend crafting an elaborate proposal that most people don't want to read anyway).
• ​What to do IMMEDIATELY after a client says 'yes.' If you fumble this part... the deal might fall apart right in front of your eyes.
• ​How to price your email copywriting services... how to put together packages... and how to actually get paid after the client says 'yes.'
• ​How to deliver your project and provide a dream come true experience for your clients... so they'll wanna hire you again and again and again.
• ​How to turn a one-time copy job into many jobs... or even a retainer deal.
• ​And much, much more…

Sales page: https://anon.to/qegpAy

Important: Whether you’re an established copywriter or just starting out, what I’m going to share with you is going to fundamentally change the way you write welcome sequences for clients and make them way more money.

So Here’s What You’re Going To Get Inside The Greatest Welcome Sequence Training (The Full Expanded Version)...

Email #1: Welcome to the party, pal!

The welcome email is one of the most powerful and important emails you could have in your arsenal!

By getting this email wrong, you'll be burning your new subscribers right out of the gate.

Doing this right, however, will not only build your authority, but also establish your positioning, and most importantly... Create a powerful bond between your readers and yourself.

I’ll cover:

• How to structure your welcome email
• What to include and what actions your customers need to take
• The heavy, psychological stuff you need to know (don't worry I make this fun and memorable)
• How to come up with your own subject lines for your first email
• And so much more

Email #2: Let's go on a date

Email #2 is all about knowing your subscriber, building that bond even deeper while starting to wine and dine them - proverbially of course.

By the end of this email, your reader is going to be wanting to know you more.

Also, this is the perfect basis to start writing emails like this to your list - all nurturing but also being about the business.

Inside Email #2, I'm going to share:

• What the next steps are to keep your open rates high
• How to keep your audience captivated, entertained, and informed
• Why people screw this up (and how to fix it if you already screwed it up before)
• How to use stories from your everyday life for evergreen email sequences
• And so much more!

Email #3:  The One-Two Set-Up

This is a bit of a 2-parter, similar to how this email sequence is a 1-2 punch combo.

I'm going to share how you can combine 2 forms of email writing styles to create the perfect content and promotional emails, while also giving your audience Edutainment (Educational entertainment).

Email 3 is the setup to Email #4.

Inside Email #3 I’ll reveal:

• How to create the right type of content to get your readers salivating to read your email
• Why you want to cleverly disguise your content in a story
• How to craft your story content
• Link placement (advanced)
• And much more.

Email #4: A Call To Arms

This is the promotional part of the email combo.

It's the part 2 you've been waiting for.

Essentially, I'm going to show you how to write your own version of Empire Strikes Back (Yeah Star Wars references happen)!

I once did this over a 7 part email sequence that brought in $15,000 with a small list of 200 people selling a $500 product.

I'm going to share:

• How to write a subtle pitch into your email story
• Why your audience will appreciate this
• How to easily ask for the sale in an email or to get the click you want.

Email #5: Adventure awaits (Stories and more)

So by now, we've reached a point in your journey where you might start to wonder... "What the hell do I write about now?"

This is a question I do get asked by my private students quite often.

In Email #5, I'm going to reveal:

• The email story formula I use
• How to craft emails that are entertaining and share your philosophy with your audience
• Where, in your everyday life, you can find a treasure trove of stories
• The power of lists
• And so much more...

Email #6: Case Studies

In Email #6, you would've pitched your product a handful of times and might feel like you're bombarding your audience to just keep buying.

But that's not a mistake, how you go about it, however... That may be.

So I'm going to show you how you can use Case studies to drive home your points and trigger the desire to buy your products and services.

In Email #6 - you'll uncover:

• What sorts of case studies to use.
• How to ask for and leverage testimonials
• Why they work and how to pitch your product in a welcome manner
• When to use these types of emails 
• And more

Email #7: Finalization & Continuation

As we reach our 7th email in this series.

What you're going to be given here is the template I use as a pitch template.

This means you're going to be selling from this email.

A lot of people don't feel comfortable asking for the sale but I'm going to give you a simple way to do so in emails.

On top of that, the formulas I share with you throughout this will enable you to keep writing beyond 7 emails and add to your autoresponder series.

In Email #7 we're going to cover:

• How to write a sales email
• Why they work
• How to use my formulas and emails sequences for further emails down the line

Essentially, This Is How You Keep Making Money With A List Way After The Initial Sequence.

Version 2.0 - you’re getting the quick and dirty.

I’m going to be giving you the explanation to the emails, why they work, the breakdown of how to fill out the framework with an example of each.

You just have to swipe and edit these emails to your own voice and style and bam! 

Instant sequence.

I’ve had one of my students create a new email sequence in less than 6 hours of writing over 2 days - This was Adrian Moreno, the podcast guy!

I’ve even had a friend and student, Tom Bisson, rewrite his entire 14 email sequence in just 4 hours!

And that’s nothing compared to Florjan Avsenek - who’s used the principles of my training to write 2, 90 day email sequences in his native land and in English!

Not to mention the little-fact, I’ve made my clients over $300 million with this exact sequence over the years!

Sales Page: https://greatestcopywriteralive.com/welcome-sequence/

Step #1: Get The Basics

The Ultimate Email Copywriting Class

In your first course, you’ll discover everything we do inside our Agency when it comes to writing emails, including…

• Our email copywriting process at the Copy Squad Agency
• ​How we crank out a week’s worth of emails in one day
• ​Formulas designed to get the click and ensure you deliver A+ quality work
• ​Templates to model (that work) so your clients keep asking you for more
• ​Plus how to make your OWN templates so you never run out of things to write

We’ll go over…

• The most important thing about an email when it lands in their inbox (Hint: it’s NOT your subject line)…
• ​The #1 fatal mistake email copywriters make which ensures they NEVER succeed…
• ​Why the most intriguing email in the world could still lead to ZERO sales (and how to fix it)…
• ​The WRONG way to be ultra-specific (and why that hurts SALES)…
• ​​LIVE breakdowns of REAL emails from Biz Opp, Spirituality, and Finance that you can model for ANY niche…
• ​And word-for-word scripts to send to potential clients that get you noticed

Finally, you’ll get the answer to your burning questions like…

• ​”How much should you charge to write emails?”
• ​”What type of businesses pay the most for email?”
• ​”Would this work in traditional B2C Ecom?” (Hint: YES)
• ​”What does a $5K email “package” look like? What are the deliverables?”

And even more!

• The class is hosted by my (now) staff copywriter, Cody Meindl. Not too long ago, Cody was a construction worker making basically minimum wage and struggling to get by…
• Then he spent the next year learning everything he could about copywriting and turned his life around!
• He started landing $5,000+ gigs (with basically ZERO experience)…
• And eventually got to work with one of Agora’s TOP back-end copywriters… As well as other publishers like Angel Publishing… Before finally joining the Copy Squad!
• This class – alone – gives you the process he follows so YOU, too, can land $5,000+ clients (with virtually NO experience).

Step #2: See How Easy It Really Is

Million Dollar Email Threads

Then, in your second course, you’ll fine-tune your email copywriting abilities with Alexzan Daswani’s Million Dollar Email Threads.

In this masterclass, you’ll see how we…

• ​Generate Unlimited Email Ideas for One Offer
• Our Secret Formula For Building Intrigue
• ​Why Sticking to ONE Topic Is So Important (And How To Do It)
• ​The TRUTH Behind Email Copy
• ​The only TWO things Copy Chiefs & Clients look for in emails
• (Whether they tell you or not)
• ​How to stretch one idea out for 150 words… And then do it again in a different way
• ​The ​ONE keyboard “trick” that will save you HUNDREDS of hours in writing time
• ​LIVE over-the-shoulder walkthroughs of the entire process where you shadow him writing REAL money-making emails from scratch
• ​And so much more!

This class, more than any other on earth, will show you just how easy writing emails can truly be. After watching, you’ll be able to crank out high-converting emails on demand. And you’ll never question yourself again.

Step #3: Put It All Together

A-List “Angles”

In the last of our beginner-friendly masterclasses, you’ll see Veteran Copywriter, Rodney Gravitter, tie together everything you’ve learned in the previous two classes…

• And then make the whole process even simpler with…
• ​The only plug-and-play “angles” you need to continually crank out money-printing emails (with little to no effort)… even if you’ve never written ANYTHING before!
• ​The #1 Secret to Getting Rid of the “Blank Page” Forever…
• ​More ​​LIVE breakdowns of REAL emails crushing it…
• ​The ​​5 Indispensable Steps Every New Copywriter Must Take in Order To Consistently Crank Out High-Quality, Professional Grade Emails Your Clients Will LOVE…
• ​And so much more!

Rodney was one of my first hires. The man had never written anything before. He could barely read (thanks to Dyslexia). Now, because of the principles he shares in this class, he’s become one of the most successful copywriters on the planet – grossing over 8-figures in sales.

This class gives you everything you need to follow in his footsteps with email.

Step #4: Piece Together Entire Campaigns

Bullet Email Campaigns

Now that you’ve mastered the individual email, it’s time for you to discover the exact campaign formulas and insights the TOP marketers in the world use to sell millions of dollars in courses, products, and subscriptions.

Presented by the “Godfather of Marketing” himself, Todd Brown, this class will give you the last skill you need to go from writing “one-off” emails for your new clients to landing GIANT retainer deals so you can finally end the feast and famine cycle. You’ll discover…

• ​How to extract weekly sales from your email database… without ever burning-out your list (<– a major pain point for your clients).
• ​How to set-up “cash-producing campaigns” one-time… then fire them over and over to bring in more and more sales on autopilot.
• ​The amazing conversion secret of Internal Lead Generation… and how it massively increases conversion rates for your offer…
• ​The exact email schedule and frequency to use to enjoy at least 4 cashflow pops every month.
• ​And so much more!

Getting this training from Todd Brown personally would run you thousands of dollars. He is the expert other experts go to when they need help with their own business. Now, you can take those same insights he teaches and use them on your clients. Welcome to big leagues.

Step #5: DOUBLE Your Sales!

2X Your Sales With Psych-Sequenced Emails

Finally, you get to supercharge your results with deep psychological triggers typically reserved for on-stage performers like magicians and mentalists.

• Your instructors, Rob and Kennedy, are the guys other business owners turn to when they need to increase email conversions.
• They will show you how to extract 2x the sales from email by tapping into the wide range of triggers that cause more people to buy…
• You’ll discover the 5+ buyer types you can target in your campaigns that will more than DOUBLE the sales you bring in for your clients.

After watching this single masterclass, every client you speak to on the phone will light up as you describe to them who they’re not speaking to with their emails, and how all that money they’re currently leaving on the table, you’re going to put into their (and as a result – your) pockets.

Sales Page: Offer Expired - https://pages.copysquad.net/emailu-order-c

Look. I spent 11 years in marketing- focusing on ONE skill. A skill that allows me to teach anyone how to THINK in order to outsell their competition. Time after time.

In the last 5 years I used this skill to do some incredible things. Including:

• Building an $8.5M e-Commerce store

• Selling close to $1M of my own course within just over 3 months (with 52% profit and ZERO organic audience)

• Spending more than $10M on FB ads PROFITABLY -- using BOOTSTRAPPED money. No investors

• Helping a client of mine build TWO 8-figure info-businesses

• Beating dozens of copy controls for SaaS and info-business clients (some by 10X) -- Controls written by HUGE copywriting and FB ads agencies...

People On Twitter Begged Me To Teach Them For A Year And A Half

But I didn't have time for everyone.

I literally got 50 DMs per day some days.

And even though I'd write 2-3 value-packed threads per week...

It was not enough.

I have threads out there about most topics you could imagine:

• How I made $15,000/mo from my first client (and how you can copy-paste EXACTLY what I did so you can get the same result). WITH DETAILS.

• How to make your prospect imagine by tapping into the emotional part of the brain. WITH the exact WORDS to use. So you can do it too...

• How to sell ANYTHING without competing with ANYONE in your market - and how that allows you to raise your prices.

• How to launch products like a pro - using the same method I used to make $305,500 from an OLD list - selling a $47 product.

Here's The Deal: You Can Get Access to the Community Right NOW.

And when you buy today...

You will also get a resource that I believe to be incredibly valuable.

Understand this: most of the people who follow me get this one basic and crucial element wrong. Time after time.

And I want to catch you up to speed on this BEFORE you join. Let me explain.

You see...

• MOST of the ads I see (probably 60-70%)...

• AT LEAST 80% of the Twitter content I see...

• Probably close to 90% of the emailsI read...

Are talking to the wrong audience.

Or...

Talking to the right audience in the wrong way.

And then coming to my DMs and complaining about not being able to make the sales they thought they would...

And I get it. It stinks. And is super demotivating. I've been there... And that's why when you join the CopyThinking Community today?

You get the key that unlocks the only skill you need to beat most of your competitors.

On email. Twitter. Ads. Instagram. Organic. Paid. Content. Copy. Videos. VSLs. Promotions. Launches...

...And everything else that requires you to write (or even record videos) on ANY topic that'd speak to your audience...

You Get The Copy Matrix Course For FREE For The LAST TIME Ever.

The Copy Matrix is a video course that you can finish in a single weekend. You'll also get a working-PDF with all the same information that's in the videos. Here's a glimpse of what's inside...

• Why awareness levels are the key to making any copy work (this is how you scale businesses)

• How to decide on an awareness level to target and what to write in order to get the sale (get this wrong and you're toast)

• The sneaky way to get more sales for a new business by NOT competing (you can do this once you fully understand awareness levels and how to pick them)

• Each market has one awareness level. Right? Wrong! You can pick the awareness level you'd be targeting. And there is a specific equation to know which one to pick (get this and you're already light years ahead)

• The silly mistake 90% of advertisers make that THEY THINK will get them more money (but actually makes their ads flop).

• Understand once and for all why it's a bad idea to use templates and formulas to write copy (unless you want it to suck)

• Know what to write at each awareness level in order to convert buyers. This also works for cold DMs and cold emails (Yeah. Most cold emails are done WRONG)

• See REAL ads that are running RIGHT NOW where I'll tell you exactly which awareness levels each ad targets so you can learn the UP-TO-DATE techniques

• If you watch module #3 you'll see how to connect the ad's (or any type of content's) awareness level to the sales page's awareness level correctly

• In the same module you'll also understand how different-awareness ads can lead to the same sales page (scaling with ONE sales page)

• Learn the most important element in "snatching" your competitor's prospects -- by targeting high-awareness people who and are ready to buy (with an example from Twitter)

Here's what else you'll learn in the Copy Matrix:

• Understand the 5 sophistication levels of any market (and why we will never write copy in the first two and the last one).

• A better-than-forum-doom-scrolling technique to determine your market's sophistication level simply by looking at 3-5 competitors

• Are you confused about the difference between awareness and sophistication levels? No more after watching module #5

• Why you can NOT choose your market's sophistication level (unlike awareness levels) and how you'll get a few sales but will never be able to scale if you do

• 99% of the marketers who THINK they understand sophistication levels - actually don't (Module #6 will put you in the 1%)

• The truth about why most OG copywriters (THINK David Oglivy & Gary Halbert) wrote ads in high sophistication levels -- and why you are making a HUGE mistake if you try to model them.

George Ten - CopyThinking Bonuses:

BONUS ONE: The Twitter Matrix

• You'll discover ONE "lock combination" of one specific awareness level and one specific sophistication level that I've used myself to grow to 140K+ followers faster than 99.9% of the accounts that'll ever get there
• How to transform any piece of content that you write into one that gets the maximum number of eyeballs and engagement - you can do this in any niche and it works in virtually every market
• ​One sneaky technique I use in order to "steal" other creator's viral hooks and make my threads get more reach and engagement than theirs (Used this technique for several big accounts you know - before they became big).

BONUS TWO: The Email Marketing Matrix

• Understand why sophistication levels become irrelevant in email marketing and why email marketing allows you to compete in the level everybody is losing in: sophistication level 5
• ​"Get" the two different business models you can use for email marketing and finally see the matrix behind email marketing
• ​See a live breakdown of an email I wrote and why I use a specific awareness-level structure that I suggest you start using too (unless you want to do email marketing wrong - like most of your competitors).

BONUS THREE: The Competitor Matrix

• Watch behind-my-shoulder as I find ads in any niche - any market - and "manipulate" the search results to find specifically what I'm looking for (THINK: only courses. Or only sales pages)... And you'll be able to do it too
• The same video will show you my thinking process while I look for competitors and how I decide whose ads are good to model or analyze and how I know whether their ads are successful
• ​How to spy on any business that's running ads and funnel-hack their whole funnel - including - see what their customers are REALLY saying and who they are - specifically.

And There's Also a Golden Nuggets Library Inside. 37 LIVE Call Recordings With Information That'd EASILY Cost You At Least $10,000 To Acquire Outisde

Here's a little taste...

Storytelling:

• How to come up with endless story ideas for content or emails or anything else

• How to steal stories from specific places on the internet (this is how I "write" 90% of my stories)

• How to sell using stories by using "AHA Moment" marketing

• Using the customer's language and context so it feels like you've hacked their brain

And more.

Market research the CopyThinking way:

• How to validate a product idea quickly

• The two-step positioning framework to position your product in a gap that allows you to not compete

• When enough research is enough

• This recording also has FOUR reviews of me talking to members about their products and positioning

And more.

Creating irresistible offers:

• How to come up with an offer and how it co-relates with the big idea and the mechanism

• The hierarchy of importance when creating offers

• Offer presentation is more important than the offer itself and how to master this element

• The two main drivers of a good offer and it has nothing to do with the value of the offer

And more. 

Creating a mechanism to win in sophisticated markets:

• How to build mechanisms that don't kill the most important element of the sale

• Playing into existing beliefs instead of breaking them using a mechanism

• Should you name your mechanism?

• Rare but not unique mechanisms

• Coming up with mechanisms live with three sales page examples

And more.

Look. We have THIRTY of those calls. I can go on and on and on.

We also have 9 guest calls with experts who teach you stuff that you'd probably never be able to learn anywhere else. Here's a taste:

The Pedro Martins call:

• How Pedro sold $1.2M in 2 by sending emails to a tiny segment of an email list

• Pain explained in a way you've never seen before in a way that allows you to dig into pain and explain your customer's problem better than they can explain it

• Creating an image of the pain for positioning offers

• Pedro's "STOP SELLING START HELPING" philosophy that the community went crazy over

And more.

The Kristen Marie call:

• Google ads explained for beginners and how/when to use those

• Running ads on a hidden-opportunity platform that's NOT Google but also a "pull" platform

• How TOF & MOF works on Google ads

• Google ad campaigns for low-ticket products?

And more.

The Kieran Drew call:

• How "the power of the tribe" works on social media

• The secret behind Kieran's pinned tweet

• Do you niche down or go broad? Many gurus will give you the wrong advice and that's why you might be stuck

• Creating your first product and launching (PLUS when to increase prices)

And more.

The Eddy Quan call:

• Why value is dead and how Eddy re-positioned his whole content strategy to win over big audiences

• The business of Ghostwriting is not dead if you do what Eddy does

• How optimizing for a different result lands Eddy high-quality and high-ticket clients

• Pricing your offer around results and the TedX test

• And much much more.

The Jordan Parker call:

• Data tracking: How to spy on people who land on your page and calculate KPIs to optimize for sales

• How to make your email deliverability higher

• Outsourcing to specific countries and why

• Shortcuts and browsers and apps and analytics to improve productivity and make it fun

And much more.

The Stu Lierich call:

• How to find people that need your offer now and build a cold outreach campaign around them

• The rule of one in outreach and the goal of your first DM

• The difference between cold emails and cold DMs

• Automating your targeting process

• How to write a cold outreach campaign step-by-step without the flattery-to-face slap mistake people tend to do in outreach

• And much more.

The Kyri Nahlis call:

• Kyri's tips for networking that helped him land the biggest clients online

• How to "exist in your client's ecosystem"

• How to demonstrate expertise and follow up

• Why your brand or size of following doesn't matter if you network THIS WAY

• All about "circumstantial solutions" and why this part is critical for your networking journey

And much more.

The Dr. Chris Ngo call:

• How to sell high-ticket and the logic behind the two types of services/products that allow you to charge super high-ticket

• How to pick your business model. Everything you should know before you create your first offer

• How pricing affects any business and can kill your business or make it win big

• What are "true custom" services and why they're super profitable and when NOT to you true custom

And much more.

The Virgil Brewster call:

• How Virgil became a household name on Twitter in almost no time when he unlocked this one realization

• The one piece of advice Sam Ovens gave him at a $25,000 seminar that made Virgil go from being stuck at $10,000/week to a $10M business

• The funnel that Virgil used to create a freedom business using solely cold ads

• The art of upselling and collecting more and more money

And much more.

And here's the best part:

Each and every call is labeled with timestamps so you can find specific answers to questions that you need in the blink of an eye.

Sales Page: https://www.grammarhippy.com/copythinking-launch-sep

Earn a Starting Salary of $80,000 or More – or Over $100,000 Per Year As a Freelancer

As you can see from the screenshots above, email marketing is an incredibly lucrative field.

Obviously salaries vary by company, industry, and seniority…

But it’s not at all unreasonable to expect to earn AT LEAST $80,000 a year as a full-time, professional email marketer.

The earning potential for freelancers could be even higher, since there’s practically no limit to your ability to attract new clients willing to pay you $100+ per hour to write email campaigns for them.

(That’s the equivalent of a $208,000 full-time salary.)

Now, this may come as a surprise to you.

You may be under the impression that email is past its prime. That it really isn’t that important anymore.

After all, wasn’t Hotmail released like 25 years ago?

It’s true that email isn’t a shiny new object…

But don’t let that fool you!

Email marketing is still critically important for businesses today. In fact, email marketing may be more important now than ever before.

Let me explain.

The Boom in Email is Causing Companies to Hire Writers like Mad

With so many different kinds of digital writing and marketing out there, why am I so focused on email in particular?

First of all: email marketing is extraordinarily profitable.

Email is the single most profitable marketing channel online, with an average ROI of $40. That means for every $1 a company spends on email, they generate $40 in revenue (!!).

Think of it like an ATM where you put in a $1 bill and two $20 bills come out.

And here’s the best part…

Unlike other marketing mediums—like SEO—email’s profits come within days or even minutes… not months.

You can demonstrate your worth to clients nearly instantly. You send an email, and boom, sales start flowing in.

So, given the massive potential for email marketing to generate almost instant profits, you can imagine that smart businesses are willing to spend good money for high-quality emails.

Because they know it’s almost guaranteed to earn a hefty profit.

The other highly desirable thing about email marketing is that there’s an ENORMOUS amount of demand.

We’re talking billions of emails sent per day, every single day.

This means there’s a LOT of work out there for writers who are able to craft good emails.

And let’s not forget how much the COVID-19 pandemic shook things up in 2020.

As a result of all the shutdowns, quarantines, and social distancing, there’s been a dramatic shift toward ecommerce and online selling in general.

Millions of struggling businesses need help finding ways to successfully sell their products online…

Which means email is poised to become even more critically important than it already is.

But there’s a catch…

The Competition for Attention Is Fierce

As you just saw, over 300 billion emails get sent every day.

That’s a lot of competition in the average person’s inbox.

So it should come as no surprise that poorly written emails get deleted without a second thought.

Now, this may seem like a daunting fact…

In a weird way, though, it actually works out to your benefit.

Think about it like this: if email marketing were easy, business owners would just do it themselves.

But the vast majority of these people lack the skills and training to write effective emails that generate opens, clicks, and sales.

That creates even more demand for highly trained email marketers.

And when you put all these things together—the huge demand, the high competition, and the potential for huge profits—you’ve got the makings of an extraordinary opportunity.

Now at this point you may be thinking…

“Great. I’m sold. I’d love to be an email marketer. How do I do it?”

Well, there’s a problem.

Digital Marketing Is So New (And Changing So Fast), There's No University Degree

Being an email marketer isn’t like being a doctor or a lawyer.

You can’t just go to school, major in it, and expect to have companies scrambling to hire you after graduation.

Why not?

Because in a nutshell, email marketing is way too new, and it’s changing too fast, for academia to keep up.

Digital marketing in general is one of the world’s most rapidly evolving disciplines. And that makes it a bad match for academic learning, which tends to be s-l-o-o-o-o-o-w to adopt current best practices and put them into a curriculum.

Heck, by the time the new email marketing curriculum was reviewed and approved, it would probably be out-of-date already!

That’s why real-life email marketers—the kind of experts earning $100,000 or more as an employee or freelancer—have to get their education in a different setting.

They have to learn the ins and outs of how email marketing works from someone who’s actually DOING it out in the real world.

Someone like me.

9.3 Million Reasons You Should Listen to Me

I don’t normally talk about how much money different marketing tactics have made me. But in this case, I don’t have a choice.

I say that because I know the only way for you to trust me is if you understand that I know what I’m talking about.

Hi. My name is Jon Morrow.

Years ago, I helped grow companies like KISSmetrics and Copyblogger into some of the biggest and most well-respected marketing brands in the world.

Eventually, I started my own business, Smart Blogger, where we specialize in training people how to be world-class writers and marketers.

Email marketing is a big part of what we do at Smart Blogger.

We’ve sent upwards of 10 million emails over the past three years.

As a rough estimate, I would say those emails have generated at least $9.3 million in revenue.

I’ve run every type of email marketing campaign under the sun: flash sales, webinar emails, mini-courses, welcome campaigns, you name it.

And like I said, I didn’t learn email marketing from a school. I had to learn the hard way:

By sending actual emails to actual customers, learning what works and what doesn’t, and iterating over time to get the best results imaginable.

So when I talk about what works in email marketing, I’m not just spouting theory. I’m speaking from personal experience and real-world results in the form of cold, hard cash.

I’ve been thinking about email a lot over the past year.

And I’ve realized there’s a big hole in the marketplace when it comes to training.

See, email is as close to a sure thing as there is in marketing. Good email marketing is almost guaranteed to provide a solid ROI (as you just learned).

And yet there are NO email marketing courses, certifications, or training programs that offer you the same certainty!

This really bothered me, so I decided to create a new kind of email marketing training.

A program that puts its money where its mouth is by promising to pay for itself.

So that’s what I did.

Introducing an Email Marketing Certification That Guarantees You Work After You Graduate…

Picture this future scenario:

You get an email from a friend of a friend who needs a new email campaign.

They have a few thousand people on the email list, and they want to do a special sale to generate a burst of new buyers, but…

What should they say? How many emails should they send? How long should the sale last?

They aren’t sure, so they ask the expert:

You.

After pausing to think for a moment, you say, “I can handle the whole thing for you, if you like. I’ll write the emails and send them over to you in a few hours.”

“How much would you charge us for that?” the client asks.

“How about $500? ”

The clients smiles and agrees.

You pop open Google Docs and go to a template specifically created for “flash sales” exactly like these. It’s literally generated millions of dollars of sales, and it works for every company in every industry. You just have to fill in the blanks.

It takes you about 30 minutes to fill it out and complete the entire campaign. 

You think about sending it over to the client but then stop – they might be offended if they knew it only took you 30 minutes. So you wait a few hours and then send it out.

Three days later, the client has $12,000 in sales, a payment for $500 shows up in your PayPal account.

You smile. You just worked 30 minutes to make $500. Not too shabby.

Soon, you’ll send over a proposal for other kinds of campaigns you can write for them. Webinars, minicourse campaigns to educate prospects, upsell and cross sells – you can do it all.

They’ll make money. You’ll make money. Everybody will be happy.

And better yet, you’ll go to sleep at night knowing you are helping small businesses make money, pay their employees, and stay in business.

Sound good?

Well, it’s not just a fantasy. Assuming you’re willing to put in the work, Smart Blogger will train and certify you as an email marketer.

You’ll be one of the best trained email marketers in the world.

You’ll also have a library of email templates that have already generated over $7.2 million in sales.

And unlike every other email marketing course out there, we’ll actually show you how to find clients willing to pay the big bucks for well-written emails: where to go and what to say.

All in one package.

A package that contains literally everything you need to start earning $100+ per hour working from home writing emails that help struggling businesses.

Without further ado, allow me to introduce to you…

The Smart Blogger Email Marketing Certification Program

We’re taking a group of writers under our wings and teaching them the ropes of email marketing.

You’ll learn how to…

Write spellbinding emails.

We’ll show you what to put in your subject line, how to keep their attention during your email, and what to say to turn those emails into sales.

Create powerful campaigns.

After you’ve learned the basics of email marketing, we’ll show you how to create campaigns of emails that produce an avalanche of sales. You’ll learn about welcome campaigns, webinar campaigns, flash sale campaigns, and much more…

Where to find clients

You’ll learn where to find part-time and full-time gigs, working from the comfort of your own home, transforming the skills you’ve learned into a lucrative side hustle or even a new business.

The bottom line:

By becoming a Smart Blogger-certified email marketer, you’ll be able to make $100+ an hour writing email campaigns that put money in the pockets of small businesses.

And I’m so confident in the effectiveness of this training that I’m willing to make this ridiculous promise:

This Certification Will Pay for Itself Within 6 Months – or I Will Refund Your Tuition

Yes, you read that right.

After graduating, I guarantee you’ll make back your entire tuition within six months (or less). If that doesn’t happen, I’ll give you a full refund.

You can search for email marketing courses on Google until your index finger is numb from clicking, but I promise you won’t find anyone else willing to make a guarantee like that. ☝️

In fact, I think you’ll find that this is where every other email marketing program falls short.

They all claim to teach you how to write emails…

But when it comes to finding clients who will actually pay you to do it, they suddenly leave you on your own out in the cold.  They don’t teach you what to do!

When I realized how big this problem was, I knew we were in a position to do something about it.

I knew we could do better.

So my team and I put our heads together to create a program that not only teaches you how to write emails that work—it also teaches you everything you need to find paying clients! 

For instance…

You’ll Get an Endorsement from Smart Blogger

Worried about how you’ll stand out from all the other copywriters out there, fighting for business?

We’ve got you covered.

When you complete this certification, you’ll get our official stamp of approval – a certification badge that proves you’ve mastered email marketing.

Put this badge everywhere: your website, resume, writer.me portfolio (more on that in a moment), even in your email signature.

It will instantly set you apart from 99% of other writers who have no such third-party endorsement.

Here’s why:

With over 4 million readers, Smart Blogger is now the biggest and most trusted writing website in the world.

And we have rigorous standards. Simply put, the only way you can get certified by us is to prove you know what you’re doing. Not only is there a comprehensive exam, but we will also require you to write example email campaigns that our team will review for quality.

Because our standards are so high, many businesses are beginning to trust our certifications as a mark of quality.

And that makes it easier for potential clients to trust you with their marketing campaigns.

Step-by-Step Training in How to Find and Talk to Clients

If I were in your shoes, here’s what I would be thinking:

“Sure, you’ll teach me all about emails, but how realistic is it for anyone to pay me to do this?”

You might wonder if this will be another one of those courses where you invest a lot of money but never making anything back.

The short answer?

No way in hell!

Like I said before, we are guaranteeing this certification pays for itself, or we will refund your entire tuition.

Granted, you have to do the work to qualify – go through the lessons, take the quizzes, pass the exam, and yes, make an effort to get clients – but if you do the work, we believe you deserve to get paid.

That’s why we’re going to great lengths to teach you…

• Where to find clients who actually appreciate the value of your services (hint: it’s NOT local businesses)
• How much to charge for different types of campaigns, starting at beginner rates and slowly working your way up.
• What to say to clients – everything from the initial pitch to interviewing your client for important details that go into your campaign.

When it’s all said and done, you’ll know how to find, approach, and quote prospective new clients with confidence.

And that confidence level will only grow with time as you get more and more clients who agree to pay you a hefty sum to write emails for them!

An Exclusive Listing in Our Directory for Writers

In the past, I’ve received countless requests from companies who desperately need someone to help them write effective email copy and other content.

Of course, I’m way too busy running Smart Blogger to take freelance jobs like that anymore.

So we created writer.me as a directory to help connect trained writers like you with the thousands of businesses who need help creating high-quality blog and email content.

Sales Page: https://pages.smartblogger.com/emc-details/

What You Get:

What are footprints

Welcome

Getting sites to scrape for email

Proxies for email scraping

How to scrape using scrapebox email scrapper

Keyword Gathering Method 1

Fast Keywords Gathering

How to prospect for link opportunity

Before you get started auto poster

Generate names and emails for comment poster

Tips for Link Harvester

10,000 Keyword List Resource

How to use comment poster

Comment Posting Begin until End

Setting Up For Expired Web 2.0

Scraping expired web 2.0 process

Sales Page: https://anon.to/DruKTi