This course is for advertisers looking to learn how they can help Google Shopping perform better. A single Performance Max campaign is just the starting point.
This course is essential for you if…
You work with eCommerce PPC and want to understand time-tested approaches to getting the most out of Google Shopping
You are new to eCommerce PPC, and need to find out how Google Shopping differs from regular Search campaigns
You work with an agency, and you want to be able to spar with them on the best approaches for Google Shopping
After taking this course you will…
Learn the difference between fully automated black box campaign types like Performance Max and standard Shopping campaigns
Discover the most important attributes of getting your feed ready for optimal performance
Campaign structure is foundation for your Google Shopping strategy. Understand the different ways to structure campaigns that support your overall marketing strategy.
What happens after you launch? What can you optimize? How often? When do you change campaign structure? This and more will be covered.
Find ways to review your performance data across multiple campaigns, and learn what you should ignore.
Sales Page: https://anon.to/DwxFO3